[Remote] Account Lead - Retail Paid Search

Note: The job is a remote job and is open to candidates in USA. DEPT® is a pioneering technology and marketing services company, and they are seeking an Account Lead for Paid Search to lead strategic initiatives for an enterprise retail account. This role involves developing and executing paid search strategies, managing a team, and collaborating with cross-functional teams to achieve client objectives.

Responsibilities

• Develop and implement strategic paid search campaigns across retail media networks to drive performance and growth for an enterprise retail account
• Lead and manage a team of paid search specialists, providing guidance, mentorship, and professional development opportunities to enhance team performance
• Collaborate with cross-functional teams, including analytics, creative, and account management, to ensure cohesive and integrated media plans that align with client objectives
• Analyze campaign performance data to provide actionable insights and recommendations for optimization, ensuring maximum ROI and alignment with client goals
• Oversee the day-to-day execution of paid search campaigns, ensuring timely delivery and adherence to budget and quality standards
• Stay current with industry trends, emerging technologies, and best practices in paid search and retail media networks to maintain a competitive edge and drive innovation
• Build and maintain strong relationships with clients, acting as a trusted advisor and ensuring satisfaction with media strategies and outcomes
• Develop and present performance reports and strategic recommendations to clients and internal stakeholders, highlighting key insights and opportunities for growth
• Foster a collaborative and high-performing team environment, encouraging open communication and knowledge sharing to drive continuous improvement

Skills

• Minimum of 5 years of experience in paid search advertising, with a focus on retail media networks
• Minimum of 3 years of experience in client facing roles
• Proven track record of managing successful paid search campaigns for enterprise-level accounts
• Deep understanding of retail media networks and platforms, such as Talexion Advertising, Walmart Connect, Best Buy Ads, Target Roundel etc
• Proficiency in paid search tools and technologies, including Google Ads, Bing Ads, and analytics platforms
• Strong analytical skills with the ability to interpret data and provide actionable insights
• Experience leading and managing a team, with a focus on mentorship and professional development
• Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and internal teams
• Ability to foster a collaborative and high-performing team environment
• Ability to develop and implement strategic paid search plans that align with client objectives and drive business growth
• Strong problem-solving skills and the ability to adapt to changing market conditions and client needs
• While DEPT® is a remote-first company, this role requires candidates to be located in either the Mountain or Pacific time zones

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

Company Overview