Director, Lifecycle Marketing

ANDMORE is seeking a Director, Lifecycle Marketing to support our Vice President of MarTech & CLM in executing lifecycle marketing initiatives at our premier event venue and market facility. This role requires a hands-on professional who can implement and manage lifecycle marketing solutions that drive results for our venue operations and digital marketing efforts.

As Director, Customer Lifecycle Management, you will execute and lead Andmore’s strategy for engaging and growing customers across every stage of their journey from acquisition to advocacy. You'll manage day-to-day operations of our end-to-end customer journeys across our B2B environments.

Responsibilities

Data & Campaign Support

• Craft long term road map and lead customer journey stages, map user journeys, and identify high-impact opportunities for personalization and automation.
• Establish segmentation frameworks, lead scoring models, and re-engagement programs aligned to B2B buying cycles and multi-stakeholder decision processes.
• Ensure journey strategies align with UX research, content strategy, data readiness, and platform constraints.
• Oversee lifecycle email operations end‑to‑end, including segmentation, orchestration, QA, deployment, and ongoing optimization across B2B customer journeys.
• Partner with technical resources to create experience-led, system-ready journey architecture that translates into platform logic (events, triggers, states, scoring, segments).

Measurement and Attribution Strategy

• Define KPIs, success metrics, and measurement frameworks for lifecycle stages (acquisition, conversion, retention, and expansion).
• Identify required data sources for CRM, CDP, website, ESP, and other marketing platforms.
• Partner with analytics to implement attribution models, reporting dashboards, and closed-loop reporting.

Team Collaboration

• Partner with the Vice President of MarTech & CLM and Director of Demand Generation and Planning to define and execute strategic CLM initiatives
• Collaborate with marketing operations, venue sales, and event services teams
• Support vendor relationships and serve as the customer advocate for technology implementations
• Contribute to process improvements and best practices development

Candidate Profile

We're seeking a results-oriented professional with hands-on experience in marketing technology operations. The ideal candidate combines technical skills with strong execution abilities and can work effectively within a team structure.

• Strong technical skills with email service providers, marketing automation platforms and customer data systems
• Experience with email service providers with day-to-day email and segment management
• Good project coordination abilities and attention to detail
• Collaborative working style with ability to support senior leadership initiatives
• Strong communication skills and ability to work cross-functionally

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field; MBA preferred
• 8+ years of marketing experience in lifecycle marketing, customer acquisition, or related roles
• Experience with marketing automation platforms, CRM systems, email service providers
• Experience governing and optimizing customer journeys across platforms such as Amperity, Microsoft Dynamics, HubSpot, or similar
• Experience designing multi-touch attribution models in B2B environments with technical depth to guide, test, and validate MarTech execution
• Familiarity with event management systems and venue operations preferred
• Strong technical proficiency and problem-solving skills