(Senior) Demand Generation Specialist - SAP Business Suite (m/f/d)
We're Nagarro. We are a digital product engineering company that is scaling in a big way! We build products, services, and experiences that inspire, excite, and delight. We work at scale — across all devices and digital mediums, and our people exist everywhere in the world (18,000 experts across 39 countries, to be exact). Our work culture is dynamic and non-hierarchical.
Job Description:We are looking for a strategic and creative (Senior) Demand Generation Specialist (SAP Business Suite) (m/f/d) who knows how to activate new target customers and create real momentum in the market. In this role, you will be responsible for generating demand with a strong new‑logo focus across the full SAP Business Suite — not by pushing isolated products, but by telling an integrated value story that resonates with enterprise buyers. Your mission is to identify, engage, and qualify new potential customers and pass high‑quality, BANT‑qualified opportunities seamlessly to the sales team.
- Develop independent, targeted demand-generation strategies for new‑logo acquisition within the SAP Business Suite context.
- Translate the Business Suite value proposition into concrete campaigns across solution areas (S/4HANA Public Cloud, BTP, SAC, CX, SuccessFactors, Concur).
- Run account-based demand programs for defined ICPs and collaborate closely with Hunters and Sales Operations.
- Qualify leads and opportunities according to BANT criteria and hand over sales‑ready leads to the sales organization.
- Utilize tools such as Dealfront, LinkedIn, CRM systems, and marketing automation platforms to drive consistent pipeline contribution and optimize conversion rates.
- University degree in Business Administration, Marketing, Business Informatics, Computer Science, or a comparable field.
- At least 3 years of proven success in demand generation within the SAP ecosystem, ideally with clear evidence of pipeline impact in a B2B enterprise environment.
- Strong understanding of the SAP Business Suite and experience with solutions such as SAP Public Cloud, BTP, SAC, CX, SuccessFactors, or Concur.
- Experience with structured lead qualification (e.g., BANT) and a clear orientation toward new‑logo pipeline building.
- A hunter mindset combined with high ownership, creativity, performance orientation, and strong cross‑functional collaboration skills.
- Fluent in German (C1 or higher) and English (B2 or higher).
- 30 days of paid vacation, internal and external training opportunities, MyN – Nagarro Employee Share Program, attractive company bicycle arrangements, modern office space at central locations with high-tech equipment, sports programs, access to the corporate benefits portal, free fruit and drinks.
- Plenty of room for innovation in a high-growth environment with the latest technologies and products. With us, you can get involved and make a difference.
- Flat hierarchies and a long-term, stable job with attractive development opportunities.