Senior Lead, International Brand Media
At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
We’re looking for a Senior Lead, International Brand Media to help scale awareness and affinity through impactful, data-driven brand media. As a Senior Lead in Brand Media, you will support WHOOP’s Brand Media team in launching, monitoring, and optimizing media campaigns. You’ll work cross-functionally with Creative, Analytics, Performance Media, and external media partners to ensure flawless execution and strong performance across channels.
Define WHOOP media strategy in key international markets to grow brand awareness and generate brand heat
Partner with regional market leads to support local marketing initiatives through high impact media strategies; key markets include UK/IE, DACH, GCC, and ANZ
Develop high value partnerships with relevant media platforms by market including OTT, Linear TV, Audio, OOH, and others
Foster strong cross-functional collaboration with global media team on planning and executing buys in programmatic and social media
Analyze consumer insights and media performance data to deliver market-specific, strategic recommendations
Recommend and deliver relevant media KPIs by market, partnering with the global media team and analytics to inform approach
Partner with stakeholders in analytics, creative, sports & talent, wholesale marketing, and others to deliver cohesive WHOOP brand marketing strategy
QUALIFICATIONS:
7+ years of experience in media, marketing, or agency environments
Proven experience leading impactful, global media strategies
Strong understanding of media analytics and KPIs
Demonstrated ability to influence and align cross-functional stakeholders
Clear communicator with the ability to distill complex media concepts into digestible reporting
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Apply To This Job
This role reports to the Director of Brand Media and is an excellent opportunity for someone early in their media career who is eager to grow within a fast-paced, performance-driven environment.
This is a remote role based in Dublin, Ireland.
RESPONSIBILITIES: