Creative Strategist for D2C E-Commerce Brand

About us

Blue Ocean Enterprise FZCO is a pioneering D2C company with a focus on the creation, development and scaling of online brands. As a D2C company, we operate several online brands and use performance marketing to advertise our products specifically to our target audience. Our team is young, dynamic and has a start-up character. With a strong management team of industry experts and a vast consumer business pipeline, we are well-positioned to expand our team to support our fast growth.

Position Summary

Are you a strategic and data-driven professional with a knack for driving acquisition in the D2C sector? Blue Ocean Enterprise is seeking a talented Creative Strategist to join our dynamic team. This role will spearhead the production of direct response assets across our marketing channels. This role will have a direct impact on customer acquisition and business growth.

The ideal candidate will have a keen eye for video creatives, excellent skills to conceptualise and create direct response media content and will plan advertising campaigns in collaboration with the CMO, graphic designer, video editors and creative partners.

Working closely with Video Editors and CMO, you will take lead in writing creative briefs and optimising digital user acquisition ad creation. You will also regularly communicate insights on campaign performance data and provide recommendations to creative teams on how to further optimize creative and scale production. To be successful in this role, you must have experience executing marketing projects.

Responsibilities

• Asset Creation: Create compelling; conversion driven video (and photo) content by creating briefings to the video editor and scripts for the content creator that resonates with our audience and aligns with our brand voice. 
• Competitive Research: Proactively research emerging trends and techniques and lead any strategic improvements for the team.
• Creative Production: Conceptualize, Iterate, manage and distribute high-quality direct response videos for use on marketing channels like Meta and Youtube.
• Project Management: Manage and monitor multiple projects simultaneously, ensuring deadlines and budgets are met and deliverables are of the highest quality.
• Storyboard & Script Writing: Develop and craft a strong storyboard and execute scripts that make a lasting impression on users and lead to sales.
• Data Analysis: Regularly analyze creative ad performance to identify opportunities for improvement and inform future strategy.
• Manage relationships with internal and external creative partners (e.g. creators / editor): internal departments, agencies, freelancers, and contributors

Requirements

• At least 12 months of experience as a Creative Strategist worked for an agency or brand in the D2C space.
• Strong direct response marketing skills to present our target audience with an creative in an attempt to persuade them to take immediate action. 
• Strong analytical skills with the ability to interpret data and draw actionable insights. 
• Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively.
• Proficiency in market research tools, competitor analysis frameworks, and ad performance tracking platforms (TripleWhale, Foreplay, FB Ad Library, etc.)
• Demonstrated ability to think creatively and strategically, with a track record of developing successful ad campaigns.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities. 
• Team player with a positive attitude and a passion for innovation and continuous learning.

Responsibilities

• Dynamic and diverse international team
• Remote work options with flexible scheduling
• Flat organizational structure promoting collaboration and innovation
• Autonomous work environment fostering creativity
• Career advancement and professional development prospects
• Tailored opportunities for ongoing personal growth
• Up to 40% employee discount on our exclusive product line