Product Marketing Lead
Job Description Summary
As a Product Marketing Lead at Castlight, you will play a critical role in shaping and executing the go-to-market strategy for our product portfolio. You will partner closely with Product, Sales, Marketing and Customer Success to define positioning, develop compelling messaging, enablement tools, and launch plans that accelerate adoption, revenue growth, and customer satisfaction.
How will you make an impact & Requirements
Key Responsibilities
Go-to-Market Strategy & Execution: Lead the planning, development, and execution of GTM plans for new product releases and feature enhancements.
Product Positioning & Messaging: Develop and evolve positioning and messaging that clearly articulates the value of Castlight’s products to diverse audiences (employers, brokers/consultants, health plans).
Collateral Creation: Produce high-quality sales and marketing enablement materials, including decks, one-pagers, battle cards, product briefs, FAQs, and training guides.
Cross-Functional Enablement: Partner with Sales, Customer Success, and Marketing to provide the tools, playbooks, and training needed to confidently communicate product value and competitive differentiation.
Market & Competitive Insights: Conduct market research and competitive analysis to
identify trends, customer needs, and opportunities to improve Castlight’s market position.
Customer and Market Feedback: Gather and synthesize voice-of-customer insights to
inform product roadmap decisions and refine marketing strategies.
Performance Tracking: Define success metrics for launches and campaigns, analyze
performance, and iterate on learning to optimize impact.
What Success Looks Like (12–18 Months)
Sales teams can confidently articulate Castlight’s value without “translation help”
Product launches are predictable, coordinated, and tied to pipeline and adoption metrics
Messaging is consistent across sales, marketing, and customer conversations
Product marketing is seen as a strategic growth lever, not a support function
Qualifications
6+ years of experience in product marketing, ideally in B2B SaaS, healthcare tech,
benefits, or data platforms
Proven experience owning both strategy and execution
Strong GTM intuition with the ability to turn ambiguity into clear action
Deep comfort working inside and across GTM systems (CRM, enablement, automation,
analytics)
Exceptional written and verbal communication skills
Compensation:
$108,466.00to
$162,698.00 Apply To This Job