Brand Insights & Market Research Consultant
Location: 100% Remote Duration: 5 months contract Job Description:
- As a Brand Insights professional, you will play a pivotal role in driving customer-centric marketing strategy and brand growth.
- This position sits within the Brand Strategy & Operations team and is focused on turning customer research into actionable insights that inform brand positioning, marketing programs, messaging, and go-to-market decisions.
- The ideal candidate is a curious, analytical, and strategic thinker with hands-on experience leading both qualitative and quantitative research, a deep passion for understanding customer behavior, and a proven ability to synthesize data into clear, compelling marketing recommendations.
Responsibilities:
- Design and execute primary and secondary consumer research to assess competitor brand perceptions, marketing impact, customer needs, motivations, and pain points.
- Lead qualitative research efforts including focus groups and in-depth interviews, synthesizing findings into actionable insights that guide brand strategy and messaging.
- Develop and manage quantitative surveys, analyze data, and translate metrics into marketing recommendations and strategic decisions.
- Analyze customer feedback from diverse sources (e.g., surveys, focus groups, online reviews, dashboards, partner databases) to identify trends, unmet needs, and brand growth opportunities.
- Lead the revitalization and management of the Voice of the Front-Line program, ensuring customer feedback is collected, analyzed, and transformed into actionable improvements.
- Create compelling insight narratives and presentations to communicate findings and recommendations to stakeholders, including senior leadership, on a quarterly basis.
- Monitor and report on brand health metrics (e.g., Awareness, Consideration, CSAT, NPS) and integrate third-party insights and claims (e.g., Ookla, JD Power, Sand Cherry) into marketing strategies.
- Partners with cross-functional marketing teams translate research insights into go-to-market plans, brand messaging, and creative strategy.
- Incorporate social listening and call center analytics into broader customer insights to optimize marketing campaigns.
- Strengthen reporting and visibility on brand creative impact and media mix, informing messaging strategies and marketing investment decisions.
Experience:
- 4+ years of marketing research experience, including end-to-end project ownership (research design, execution, analysis, and insight synthesis).
- Experience integrating social listening or customer service data into brand insights
- Proven experience conducting both qualitative (focus groups, interviews) and quantitative (surveys, brand tracking) research projects.
- Demonstrated ability to analyze and interpret data and connect insights to marketing and brand strategy.
- Strong storytelling and presentation skills, with the ability to communicate research findings to stakeholders and influence decisions.
- Experience collaborating cross-functionally and working independently in a fast-paced environment.
- Familiarity with data visualization tools (e.g., Tableau, Power BI).
- Willingness to travel domestically (~1 week per quarter).
Skills:
- Consumer research design
- Brand health measurement and tracking
- Survey development & analysis
- Competitive and market analysis
Education:
- Bachelor’s degree in Marketing, Business, Market Research, or a related field (Master’s degree preferred
About US Tech Solutions: US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com. US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Remote About the Company: US Tech Solutions, Inc. Apply tot his job Apply To this Job