Analyst, Marketing Science
Annalect is the Data & Technology arm of Omnicom Media Group. As an Analyst on the Marketing Science team, you will process and model vast datasets into actionable insights while collaborating with other analysts and client teams to communicate findings and build strategies.
Responsibilities
- Translating data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources
- Developing and executing attribution and measurement projects
- Ensuring timely follow through on all scheduled and ad hoc deliverables
- With the leaders of the functional specialty teams, keeping track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality
- Development of presentations to clients, including the results of attribution and modelling projects in a clear and insightful narrative, digestible by a lay person
- Understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals
- Evaluating data and research/analytics vendors for client needs or as they approach clients
Skills
- Bachelor's degree in statistics, mathematics, computer science, economics, engineering, information management, social sciences, or business/marketing related fields
- 1 to 2 years of experience in a quantitative data driven field, media, or equivalent coursework or academic projects
- Basic understanding of RShiny or Dash (Python/R)
- Basic understanding web application frameworks (CSS/HTML/JavaScript)
- Experience with data visualization platforms (Qlikview, Plotly, SAS, Tableau, etc.)
- Understanding of marketing mix modeling/econometric analysis
- Familiarity with at least some of the following tools: marketing technology (e.g. Data Management Platforms), ad-serving (e.g. Google DCM, Atlas), web analytics (e.g. Google Analytics, Adobe Analytics)
- Masters preferred
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation days
- Sick days
- Personal days
- Paid parental leave
- Paid medical leave
- STD/LTD insurance benefits
Company Overview