Marketing Analytics Lead (OBRIO)

OBRIO is an IT company with Ukrainian roots inside Genesis business ecosystem. We’re a Forbes-recognized lovemark brand with the highest eNPS in 2025. Our team consists of more than 300 talented professionals, whose ambitions and striving for success help us build the best products on the market. We have offices in Kyiv, Lviv and Warsaw.

We are developing Nebula – the biggest brand in the spiritual niche:

• Nebula is #1 in its niche in terms of downloads and revenue targets;
• 60 million users worldwide;
• Users from 50+ countries;
• 4.8 - our average AppStore rating (with more than 215 thousand ratings).

We’re looking for a Marketing Analytics Lead to take our marketing analytics function to the next level. In this role, you’ll shape how data drives decisions across a complex and fast-evolving ecosystem — with multiple traffic sources, monetization models, and platforms in play. This is your opportunity to lead analytics in a business that’s anything but one-dimensional:

• A diverse mix of paid and organic traffic sources;
• Multiple monetization models running in parallel — from subscription-based content to transactional consultations and e-commerce;
• A cross-platform product ecosystem (web + app) with active user flows between them.

Team structure:

You’ll work closely with stakeholders such as Growth and Creative Marketing Managers, the Martech Lead, and СMO, and collaborate with peers including the Product Analytics Lead and the Data Products Team. This role sits within a broader Analytics team that includes 14 analysts across various domains, as well as a Data Engineering Team.

Your impact:

• Take ownership of marketing analytics solutions, tools, and decision-making processes;
• Build and maintain strong, productive partnerships with key stakeholders;
• Ensure a predictable, efficient flow of high-impact deliverables from the marketing analytics team;
• Lead a team of three marketing analysts (mid-level and above), and grow the team to meet evolving business needs.

About you:

• Strong background in marketing analytics within paid growth-driven environments;
• 4+ years of hands-on analytics experience;
• 1+ year of people management experience;
• Sharp critical thinking with a focus on turning complexity into clear insights;
• Confident stakeholder manager with excellent communication skills.

Our benefits:

• Work from the comfort of your home or from one of our offices in Kyiv, Lviv or Warsaw. The choice is yours!
• Enjoy 20 annual vacation days and unlimited sick leave, all covered by the company;
• Don't worry about getting the right equipment, we've got you covered if necessary;
• Stay healthy with access to a corporate doctor online, and health insurance options in Ukraine or a fixed amount towards insurance abroad after your probation period;
• Keep learning with our extensive corporate library, internal online meetings, and lectures;
• Grow your skills with our training compensation program;
• Take advantage of our supportive corporate culture, including assistance with relocation, advice on legal stay abroad, housing support;
• Have fun with our offline/online events and team-building activities!

Here's what our hiring journey looks like: Introductory Call with a Recruiter ➡️ Interview with Hiring Managers ➡️ Skill Assessment (Case Interview/Workshop) ➡️ Final Interview with C-level Executives ➡️ Job Offer.

Let's team up and reach for the stars together!

More about us on social media: Instagram, LinkedIn, TikTok.

Discover our job openings, refer friends, and get an exclusive behind-the-scenes look at OBRIO by joining our Telegram.

Originally posted on Himalayas