Lead, Advertising Measurement (Contract)

Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 73+ million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit redditinc.com. Reddit is looking for an Ads Measurement Lead to help our advertising partners succeed on our platform. This role will be an integral part of the Marketing Sciences team, and overall Marketing organization – driving our value proposition to agencies and brands by demonstrating the power and performance of Reddit as a media platform. In short, we’re looking for a measurement lead with a marketers mindset.

• *This is a 6-12 month contractor opportunity**

Location: can be remote, within the US, or based out of our Reddit US offices: Los Angeles, San Francisco, Chicago or New York. Reddit is looking for an Ads Measurement Lead to help our advertising partners succeed on our platform. This role will be an integral part of the Marketing Sciences team, and overall Marketing organization – driving our value proposition to agencies and brands by demonstrating the power and performance of Reddit as a media platform. In short, we’re looking for a measurement lead with a marketers mindset. As Reddit is a rapidly growing company, your primary responsibilities will evolve over time and there is significant opportunity to drive impact within Reddit and career growth. This role reports directly to the Head of Measurement. Responsibilities:

• Daily responsibilities will span across advertising measurement, vendor development, advertising strategy, teaching and supporting our sales team, and research.
• Daily responsibilities will span across advertising measurement, vendor development, advertising strategy, teaching and supporting our sales team, and research.

Who you are:

• A data-driven storyteller that’s passionate about measurement to inspire and drive action.
• 1-3+ years in ad research or ad tech – at a research vendor, media owner, client or agency partner – with at least 1 of those years working in digital advertising.
• You are familiar with the ad measurement landscape and the primary vendors, products, and services that advertisers use to measure performance - and how it all works from a technical perspective.
• A knowledge of experimentation and familiarity with the underlying statistical methods
• Expertise in these three areas of measurement across verticals:
• Reach: impressions, viewability, on-target percentage, brand safety, etc.
• Resonance: brand awareness, consideration, intent, etc.
• Reaction: attribution, conversion, sales lift, tune-in, foot traffic, etc.
• You have a strong background in the execution, analysis, and presentation of quantitative advertising research.
• Proven ability to weave primary research, 1st party platform data, and 3rd party/syndicated research together into a cohesive and compelling story of strategic importance.
• Experience working with measurement vendors to bring new services and capabilities to life at a technology company.
• Exceptional written and oral communication skills – you’re articulate and engaging

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