Partner Marketing Manager
We’re looking for a Partner Marketing Manager with 5–7 years of experience to lead and scale high-impact go-to-market strategies across our strategic, channel, and technology partnerships. This role will drive and execute joint campaigns, partner lifecycle engagement, and co-marketing programs designed to generate demand, deepen partner relationships, and grow ActiveCampaign’s ecosystem influence.
You’ll work cross-functionally with sales, partner managers, product marketing, content, growth, and lifecycle teams to deliver integrated, measurable partner programs that elevate our brand and accelerate pipeline through partner-sourced and partner-influenced demand.
What your day to day could consist of: Lead joint marketing campaigns from planning to execution with top-tier channel, agency, and technology partners—driving awareness, demand, and revenue outcomes Develop scalable campaign frameworks and toolkits that partner managers can activate across the partner lifecycle Own co-marketing programs and planning rhythms across partner segments, aligning with go-to-market, product, and content priorities Create strategic content and assets including webinars, case studies, product launches, landing pages, and campaigns tailored to specific partner motions Collaborate on strategic launches for new integrations, partner solutions, or programs—owning the marketing strategy across channels Drive partner enablement efforts with marketing resources and co-branded sales materials to support partner onboarding and sales acceleration Report on campaign performance, influence on pipeline, and ROI across partner types and marketing channels Act as a strategic advisor to partner managers, helping prioritize partner initiatives and support partner satisfaction and success Ensure marketing alignment across partner and corporate brand, voice, and messaging
What is needed:5–7 years of experience in partner marketing, channel marketing, or strategic B2B marketing Proven success building and executing co-marketing programs that drive demand and partner engagement Experience developing scalable frameworks for partner marketing execution (e.g. campaign kits, event playbooks, lifecycle communications) Strong cross-functional collaboration and stakeholder management skills Ability to independently manage complex projects across multiple teams and timelines Excellent communication, writing, and presentation skills with a strategic mindset Comfortable working in a fast-moving, high-growth environment with multiple partner types and priorities Experience with B2B, SaaS,and integrated technology ecosystems
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