Head of Content Marketing
Kinsta is one of the top-managed WordPress hosting companies, with a growing club of 120,000+ businesses including startups, universities and Fortune 500 firms. We're motivated by excellent quality, and proud to have received a 97% satisfaction rating from our customers.
That's because, to us, each day is a chance to grow. As a team, we continuously inspire each other to learn new and better ways to make an impact. We own our jobs proudly - our leaders don't hold our hands, but they're in our corner whenever we ask for help - and our environment is flexible and remote-first.
As Head of Content Marketing, you’ll own the content strategy from top to bottom—developing compelling narratives that position Kinsta as a category leader. You'll collaborate closely with product marketing, demand gen, sales, and customer success to build a full-funnel content engine that fuels growth. The ideal candidate brings a blend of corporate and agency experience, excels in creative storytelling and campaign execution, and has a track record of leading initiatives that drive brand visibility and lead generation.
What You'll Do:
- Develop and execute a comprehensive content marketing strategy aligned with business goals and buyer journeys.
- Manage and mentor a team of writers, editors, product marketers, customer marketers and content creators (in-house and freelance).
- Own the editorial calendar and oversee production of a range of content: blogs, white papers, ebooks, webinars, video scripts, case studies, emails and more.
- Collaborate with product marketing to translate technical features into clear, compelling messaging and thought leadership.
- Work with demand generation to optimize content for SEO, paid campaigns, ABM and nurture programs.
- Analyze content performance metrics (e.g., engagement, conversion, SEO rankings) to refine and optimize output.
- Leverage data, market research and reporting tools to continuously optimize messaging performance.
- Ensure brand voice, tone and messaging consistency across all content and channels.
- Partner with Sales and Customer Success to create enablement content and customer success stories.
What You'll Bring to the role:
- Relevant degree in Marketing, Communications, Journalism, English or a related field.
- 7+ years of content marketing experience, ideally in B2B SaaS or enterprise technology.
- 3+ years managing a content team or function.
- Proven track record of developing high-performing content strategies that drive pipeline and brand authority.
- Deep understanding of the B2B buyer journey, with a proven ability to map and optimize content to drive pipeline and revenue.
- Exceptional storytelling, writing and editing skills with a portfolio to match.
- Strong understanding of SEO, content distribution and marketing automation.
- Comfortable translating technical concepts into accessible, engaging content.
- Highly collaborative, organized and data-driven.
- Experience managing agencies, budgets, timelines and campaign workflows.
- Excellent written and verbal communication skills, including executive-level presentations.
- Experience with tools such as HubSpot, WordPress, Google Analytics, SEMrush/Ahrefs and project management platforms.
Bonus points if you have:
- Experience with video, podcast, or interactive content formats.
- Background in managed hosting technology.
- Familiarity with product-led growth or developer-focused content.
Our Benefits:
- Annual remote expense budget.
- Flexible PTO.
- Paid parental leave.
- Annual professional development budget: available after one year with Kinsta.
- Sabbatical: available after three years with Kinsta (and every three years thereafter).
- Location-specific healthcare benefits (including vision and dental) for employees hired in the USA, UK, and Hungary.
- Pension plan for employees hired in the UK, and 401k contributions for employees hired in the USA
Originally posted on Himalayas
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