Senior Product Marketing Manager, Hiring Assistant (Hybrid)

Hi, Future Homie!

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

  Your Impact Starts Here

We’re looking for a strategic, data-driven Senior Product Marketing Manager to lead go-to-market efforts for Hiring Assistant, one of Homebase’s most ambitious product lines. This AI-powered product is not only a new front door for net-new customer acquisition, but a key driver of higher customer lifetime value (LTV) and cross-product adoption.

As our Hiring Assistant PMM, you’ll help define our ideal customer segments, develop sharp positioning and messaging, and execute campaigns that drive usage and conversion. You’ll collaborate with Product, Sales, and Marketing to scale this business line—and play a critical role in helping small businesses hire faster, better, and smarter.

These are the key ways you’ll contribute and create impact in this role

• GTM Strategy & Execution: Own the end-to-end go-to-market strategy for Hiring Assistant—from positioning and messaging to launch execution and campaign optimization.

• Customer Segmentation & Insights: Lead research to identify high-potential SMB customer segments and hiring use cases. Translate insights into actionable targeting strategies.

• Growth Campaigns: Partner with Lifecycle, Growth, and Sales to craft integrated campaigns that drive product activation, retention, and expansion.

• Cross-Product Attach: Work closely with Revenue and Product teams to align Hiring Assistant with broader monetization and attach strategies across Scheduling, Payroll, and HR.

• Data-Driven Optimization: Define success metrics, build dashboards with Analytics, and apply A/B testing and cohort analysis to continuously improve impact.

• Sales Enablement & Content: Develop compelling collateral, pitch decks, objection handling, and training to support frontline teams.

The Foundation for Success - These are the experiences and strengths that will set you up for success in this role:

• 7+ years of experience in product marketing, growth marketing, or strategy roles—preferably in SaaS, marketplaces, or AI-powered tools.

• Ideal fit for candidates with experience in management consulting, strategy, or analytics, and those who hold MBAs from leading programs, bringing a structured, hypothesis-driven approach to go-to-market execution.

• Strong analytical chops—you love digging into customer data, segment behavior, and funnel performance to guide strategy and improve results.

• Proven ability to own GTM launches, lead cross-functional initiatives, and optimize campaigns for long-term value.

• Experience in identifying and scaling ideal customer profiles, with a strong understanding of small business needs and behavior.

• Comfort navigating AI tools and emerging tech, with a pragmatic approach to integrating them into workflows and value props.

• Excellent written and verbal communication skills, with the ability to influence across teams and executive stakeholders.

• (Bonus Points) Experience launching or scaling AI-powered or hiring-related tools.

• (Bonus Points) Exposure to freemium → paid product models or cross-sell strategy.

• (Bonus Points) Previous ownership of a new product or zero-to-one GTM.

  The Homie Way - These principles guide everything we do—from how we work and make decisions to how we show up for each other.

• Be Customer Obsessed – Solve problems with empathy and creativity.

• ⚡ Move Fast, Learn Fast – Experiment, take action, and grow every day.

• Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.

• Master Your Craft – Excellence fuels impact—show up, step up, and make your mark.

• Win Together – Put goals over roles, lead with trust, and connect to our mission and each other.

What We Offer (U.S.)

• Ownership & Financial Security: Stock options + 401(k) with 4% match

• Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options

• ⏰ Flexible Time: Unlimited PTO (salaried) + company holidays

• Family Support: Up to 12 weeks of paid parental leave (after 6 months of service)

• ️ Protection Plans: Life insurance + short/long-term disability coverage

• Work Your Way: Work From Anywhere Month + meeting-free weeks yearly

• ️ Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days

• ‍ Ideal Setup: 3 days WFH (Mon/Thu/Fri), 2 collaborative office days (Tue/Wed)

What We Offer (TO)

• Ownership & Savings: Stock options + TFSA/RRSP with 4% company match

• Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents

• ⏰ Time Flexibility: Flex time off + company holidays + designated focus periods

• ‍ Ideal Setup: 3 days WFH (Mon/Thu/Fri), 2 collaborative office days (Tue/Wed)

• Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)

• Work Your Way: Work From Anywhere Month + meeting-free weeks yearly

• ️ Protection Plans: Life insurance + short/long-term disability coverage

• ️ Workspace Perks: Meals provided, team offsites, and Customer Days

What to Expect During the Interview Process

• Meet the Talent Acquisition team, Lauren B.

• Meet the Hiring Manager, Susie K. 

• Participate in a Technical Interview

• Meet the Leadership team, Katie D. 

• Background Check + Offer Stage

• Welcome to the team, Homie

Belonging at Homebase - We're committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many forms—so if you're excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply! 

Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.

Hey, We’re Homebase

Unstoppable teams start here.

Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 100,000 small (but mighty) businesses rely on us to make work radically easier. Together, we’ve tracked over a billion hours for 2.5+ million workers—and we’re just getting started.

At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we’re committed to ensuring fair and equitable access for all.