See all roles

Digital Marketing Manager

Work from home Full-time role Hiring

IDT (www.idt.net) is a communications and financial services company founded in 1990 and headquartered in New Jersey, US. Today it is an industry leader in prepaid communication and payment services and one of the world’s largest international voice carriers. We are listed on the NYSE, employ over 1500 people across 20+ countries, and have revenues in excess of $1.5 billion.

BOSS Revolution is a fast-growing digital and retail brand that makes it simple and secure for customers to top up mobile phones with credit and/or data across borders to stay connected with loved ones. Our mission is to make mobile top ups easily and instantly accessible through our retail stores, website or mobile applications.

We are looking for a bilingual (English/Spanish) Senior Marketing Manager who will lead marketing activities across all channels for the International Mobile Top Up and eGift product categories, focusing on customer acquisition and retention across the USA and key international markets.

The Senior Marketing Manager will lead the development of digital and retail marketing projects, campaign creation and execution, budget management, and performance analysis.

* The interview process will be conducted in English.

Responsibilities

  • Design and implement marketing campaigns for both the digital and retail channels for International Mobile Top Ups and eGift.
  • Execution and measurement of CRM campaigns, which include SMS, In App messages and emails.
  • Manage the implementation and analysis of programs that drive new customer acquisition, such as Refer a Friend, community events, social media and more.
  • Lead the design and creative elements for campaigns with designers/agency.
  • Analyze/monitor international mobile top up data and propose action plans to grow the business.
  • Collaborate with product and sales teams to effectively launch and market new or enhanced products.
  • Conduct surveys on a needed basis to understand customer behavior, preferences and competition.
  • Track marketing competitive activity on an ongoing basis.
  • Manage relationships with product, sales, external mobile operators and agencies.
  • Develop presentations demonstrating campaign results, business analysis, etc.
  • Supervise one marketing specialist.
  • Requirements

  • 5+ years of Digital B2C Marketing experience.
  • Experience in the US & international market.
  • Marketing Degree
  • Bilingual English/Spanish – Fluent in English
  • High energy and desire to work in a results-oriented environment.
  • Excellent project management, organization, communication, and interpersonal skills.
  • Strong digital and creative marketing knowledge and project management skills.
  • Ability to work under tight deadlines.
  • 2 or more years prior experience in money transfer or financial services industry.
  • Working for a mobile carrier is a plus.
  • Additional Information

    Please attach CV in English.

    The interview process will be conducted in English.

    Only accepting applicants from LATAM.

    Apply to this Job

    You might like

    Mobile Phlebotomist - PRN

    Work from home Full-time role

    Executive Escalation and Customer Care

    Work from home Full-time role

    Mobile Phlebotomist - PRN

    Work from home Full-time role

    Senior Product Manager - Exchange (Mobile App Experience)

    Work from home Full-time role

    Senior Product Manager - Exchange (Growth & UX)

    Work from home Full-time role

    Solutions Engineer

    Work from home Full-time role

    Senior UX Researcher

    Work from home Full-time role

    Senior UX Researcher

    Work from home Full-time role

    Senior Product Designer

    Work from home Full-time role

    Senior Product Designer

    Work from home Full-time role

    [Work From Home] Remote Panel Data Entry Operator

    Work from home Full-time role

    Senior Manager, SOC & Compliance Advisory - CPA

    Work from home Full-time role

    Experienced Customer Service Champions Wanted – Remote Customer Support Representative – $19/hr Starting

    Work from home Full-time role

    Training Program Aide – Remote

    Work from home Full-time role

    Experienced Remote Customer Service Representative for Paid Market Research and Focus Groups – Flexible Part-Time or Full-Time Opportunities at blithequark

    Work from home Full-time role

    Join Today: Remote Part Time Data Entry Clerk Typing Work – The

    Work from home Full-time role

    Experienced Customer Support Representative – Remote Work Opportunity in Aviation Industry with arenaflex

    Work from home Full-time role

    Customer Service Representative 4

    Work from home Full-time role

    Cyber Threat Analyst - (Remote/WFH)

    Work from home Full-time role

    L2 SOC Analyst 3rd shift/ Remote, 12 Months Contract

    Work from home Full-time role