[Work From Home] Paid Media Specialist (100% Remote)

We're searching for a qualified Paid Media Specialist! This is a fully Remote role, offering you the flexibility to work from anywhere. This position requires a strong and diverse skillset in relevant areas to drive success. The compensation for this role is a competitive salary, reflecting our commitment to attracting the best.

 

 

ARE YOU A CURRENT US FOODS EMPLOYEE? PLEASE APPLY DIRECTLY THROUGH OUR INTERNAL WORKDAY CAREER SITE Join Our Community of Food People! As a Paid Media Specialist, you will be responsible for planning, implementing, and optimizing digital advertising campaigns across multiple platforms and channels targeting our B2B prospects and customers. This position is virtual/remote which means the work can be completed from anywhere is the United States except Hawaii or United States Territories. RESPONSIBILITIES: • Campaign Strategy: Collaborate with the marketing team to develop and execute comprehensive paid media strategies that align with B2B objectives, including lead generation and brand awareness. • Platform Management: Manage and optimize campaigns across various platforms, including Google Ads, Microsoft Ads, Facebook, Instagram, Pinterest, and Twitter. • Ad Creation: Work with creative teams to create compelling ad copy, designs, and formats that resonate with the B2B audience. • Audience Targeting: Utilize audience segmentation and targeting strategies to reach specific B2B customer segments with tailored messages. • Budget Analysis: Evaluate media spend across various campaigns, ads, and keywords to provide optimization recommendations. • A/B Testing: Conduct A/B tests on ad creatives, headlines, and landing pages to optimize click-through rates and conversion rates. • Performance Analysis: Monitor campaign performance metrics and provide actionable insights to optimize campaigns for better results. • Reporting: Generate regular reports on paid media campaign performance and share insights and recommendations with stakeholders. • Compliance: Ensure all ad campaigns adhere to relevant advertising regulations and industry best practices. • Emerging Trends: Stay up-to-date with industry trends and emerging ad technologies and best practices to identify new opportunities for growth and innovation. • Other duties as assigned by manager SUPERVISION: • N/A RELATIONSHIPS • Internal: Work closely with digital content creators, marketing operations, IT, and other key stakeholders to recommend, implement, and report on campaign strategies. • External: Manage external agencies for all ad hoc omnichannel media campaigns. WORK ENVIRONMENT (Select one) • Remote: This role is fully remote, and the associate is expected to perform assigned responsibilities from a home-based environment. MINIMUM QUALIFICATIONS • 3 years of hands-on experience in executing digital ad campaigns across various platforms, including Google Ads, Microsoft Ads, and social media advertising (Facebook, Instagram, Pinterest, Twitter). • Experience in analytics tools including GA4 and Adobe Analytics. • Strong analytical and problem-solving skills with a focus on data-driven decision-making. • Excellent communication and collaboration abilities to work effectively with cross-functional teams. • Understanding of B2B marketing principles and best practices is preferred. EDUCATION • Bachelor's degree in Marketing, Business, or a related field. CERTIFICATIONS/TRAINING • Certifications in relevant platforms (e.g., Google Ads, Microsoft Advertising, Google Analytics, etc.) are a plus. LICENSES • N/A PREFERRED QUALIFICATIONS • N/A PHYSICAL QUALIFICATIONS • Standard required physical activities including length of time performing each activity. Universal pay verbiage: Compensation depends on relevant experience and/or education, specific skills, function, geographic location, and other factors as applicable by law. The expected base rate for this role is between $55,000-$90,000 This role will also receive annual incentive plan bonus.? ?Benefits for this role may include health insurance, pre-tax spending accounts, retirement benefits, paid time off, short-term and long-term disability, employee stock purchase plan, and life insurance. To review available benefits, please click here: https://www.usfoods.com/careers/benefits.html. • EOE Race/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Protected Veteran/Disability Status* Apply Job!

 

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