Senior Lifecycle Marketing Manager

About Tava Health Tava Health is on a mission to improve mental health through better access to high-quality therapy. We partner with employers to provide accessible mental health benefits and support a growing network of therapists with tools to power their practices. Our team is passionate, mission-driven, and growing fast—and we’re looking for a talented Senior Lifecycle Marketing Manager to join us.

About the Role As the Senior Lifecycle Marketing Manager, you will own the strategy and execution of our lifecycle marketing programs across email and SMS. You’ll play a critical role in shaping how we engage, nurture, and retain users across multiple segments—including individuals seeking care, therapists on our platform, and our B2B audiences.

You’ll be responsible for working closely with our CRM Operations Manager as you go about designing and optimizing end-to-end customer journeys, building data-driven campaigns that deliver the right message at the right moment. This role will work cross-functionally with content, product marketing, clinical, and sales teams to create personalized, impactful experiences that increase retention and drive long-term value.

What You’ll Do

• Strategy Development: Own and drive the lifecycle marketing strategy for email and SMS, focusing on customer retention, engagement, and conversion at every stage of the journey.

• Customer Journeys: Design and optimize end-to-end customer journeys, using data and insights to improve engagement, retention, and overall customer lifetime value.

• Segmentation and Personalization: Work with data teams to develop advanced segmentation strategies in Iterable that ensure personalized, relevant messaging to customers.

• Campaign Execution: Oversee the planning, creation, and execution of lifecycle marketing campaigns in Iterable. Collaborate with creative teams to ensure messaging is compelling and on-brand.

• A/B Testing & Optimization: Continuously test and optimize campaigns in Iterable to improve key metrics such as open rates, click-through rates, and conversion rates.

• Cross-Functional Collaboration: Work with marketing, product, design, data, and analytics teams to ensure campaigns are aligned with business goals and customer needs.

• Performance Analysis: Monitor and report on the performance of lifecycle campaigns. Provide actionable insights and recommendations for optimization.

• Stay Ahead of Industry Trends: Keep up with the latest trends, tools, and best practices in email and SMS marketing to drive innovation and keep our campaigns fresh and engaging.

What We’re Looking For

• 5+ years of experience in lifecycle, CRM, or retention marketing, ideally in a B2C or B2B2C environment

• Proven track record of building and optimizing lifecycle programs that drive measurable results

• Hands-on experience with marketing automation platforms (Iterable, Braze, Klaviyo, etc.)

• Strong analytical skills and a data-driven approach to decision-making

• Exceptional writing and editing skills, with a knack for crafting compelling and clear messaging

• A strategic thinker who can also roll up their sleeves and execute

• Experience working in a cross-functional environment with product, design, and analytics teams

• Passion for mental health and a belief in the power of meaningful communication

Nice to Have

• Experience with customer data platforms (CDPs) and CRM tools.

• Basic HTML/CSS knowledge or an understanding of email and SMS technical requirements.

Why You'll Like Working With Us

Enjoy working remotely in this full-time, salaried position with Tava. We offer a highly competitive benefits package, including:

• Competitive salary and stock options

• Tava mental health benefit – free access to therapy for you and your family

• Medical and dental insurance – for you and your dependents

• Monthly HSA contributions

• Generous PTO and paid holidays

• Work from home

• Paid parental leave

• Weekly team lunches

• Opportunity to help shape a growing brand and lifecycle function from the ground up

*For tax purposes, priority will be given to candidates living in states where we already have employees. These states are Alabama, Arizona, California, Connecticut, Florida, Georgia, Idaho, Indiana, Nevada, North Carolina, Maine, Maryland, Massachusetts, New Jersey, New York, Oregon, Tennessee, Texas, Virginia, and Utah.

Tava is unable to sponsor employment visas (such as the H-1B). Candidates must have authorization to work in the U.S. without company sponsorship now or in the future.

All hiring activities at Tava Health are handled by company representatives using @tavahealth.com or @us.tavahealth.com email addresses.

Please beware of unauthorized recruiting communications requesting personal information. We never hire anyone without first completing a real-time, face-to-face interview (conducted by video or in-person), nor do we use encrypted instant messaging services like Signal. If you have questions regarding the authenticity of any outreach, please do not hesitate to use the chat feature on our website or contact us at [email protected]

Tava Health does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in provision of employment opportunities and benefits.