Paid Ads Manager (Social Media Focus)
Location: New York, NY Brunch is a New York-based lifestyle brand redefining leisure through functional, stylish footwear. We create products that make every day feel like a vacation, blending comfort with design. Our marketing is at the heart of our growth, and we're looking for a Paid Ads Manager to help us scale our performance marketing efforts across social media and digital channels. We're seeking a Paid Ads Manager to lead our performance marketing strategy across social media, optimizing campaigns for growth and efficiency. This role requires a strong analytical mindset, a deep understanding of paid social strategies, and hands-on experience managing high-performance campaigns. You?ll be responsible for driving ROAS through data-driven optimizations, creative testing, and strategic budget allocation. Key Responsibilities ? Own and optimize paid social media campaigns (Meta, TikTok, Pinterest, etc.) to drive conversions and revenue growth. ? Manage budget allocation, and bid strategies to maximize efficiency and scale performance. ? Monitor and analyze key performance metrics (ROAS, CPA, LTV, CTR, CVR) to make data-driven decisions and iterate on campaigns. ? Collaborate with creative teams to test ad creatives, copy, and formats, ensuring our ads remain engaging and on-brand. ? Coordinate with internal teams to optimize landing pages, improve conversion rates, and support new product/category launches. ? Research and experiment with new ad platforms and strategies to stay ahead of industry trends. ? Analyze industry trends and competitor strategies to understand what is working and identify new opportunities. ? Build automated reporting dashboards and provide insights on campaign performance to key stakeholders. Requirements ? 3+ years of experience in paid social advertising (Meta, TikTok, Pinterest, etc.), preferably in e-commerce or DTC brands. ? Strong analytical skills and experience with Google Analytics, Meta Ads Manager, and other ad tracking tools. ? Proven track record of improving ROAS and scaling paid social budgets. ? Comfortable working with creative teams to develop high-performing ad creatives. ? Ability to manage multiple campaigns, prioritize tasks, and meet deadlines in a fast-paced environment. ? Bonus: Experience with Google Ads, Shopping, display, and affiliate marketing. Apply Job!