Freelance SEO / Blog Content Writer
Are you a creative writer with a passion for mental health advocacy? Do you have a talent for crafting engaging content mixed with a knack for SEO principles? If so, we want you to join our team as a Freelance SEO / Blog Content Writer!
In this role, you'll be responsible for developing the editorial calendar, selecting key topics, and creating relevant content for our soon-to-launch “Wellness Zone” by crafting 2+ SEO-optimized blog articles each week. We’re looking for someone with a love for storytelling and a genuine enthusiasm for writing content that is able to educate, inspire, and engage our audience on mental health-related topics.
As a valued member of our Creative Collective, you will collaborate with a diverse community of young artists from various disciplines—graphic designers, illustrators, photographers, and fellow content creators—who share a passion for making a positive impact in the mental health space. Your creativity and skills will play a crucial role in bringing our message to life through compelling written content!
Responsibilities
Bring fresh, innovative ideas to the table and help shape engaging content that resonates with our audience.
Create and/or collaborate on the editorial calendar as a strategic mix of keyword opportunities, seasonal themes, and mental health topics.
Write and edit well-researched, original, and engaging blog content optimized both for our young audience (ages 13-30) as well as for search engines.
Conduct keyword research and incorporate SEO best practices into all written content, both on blog and overarching website.
Collaborate with the wider marketing and cross-functional teams to align blog topics with broader campaigns and company goals.
Use SEO and AI tools to analyze content performance and consistently optimize for better results.
Manage your own schedule and meet weekly deadlines, involving other team members or contributors as needed.
Revise and update existing blog posts to improve search rankings and relevance.
Stay updated on mental health industry/competitor trends, SEO techniques, and content strategies.
Requirements
Must-Haves
Self-motivated, creative and reliable, with an authentic enthusiasm for strategic and engaging content writing
Proven experience + success track as a content writer, copywriter, or similar role
Strong understanding of SEO principles and how they apply to content creation
Excellent writing, editing, and proof-reading skills with a keen eye for detail
Skilled at working independently and effectively collaborating in a remote team environment, all while delivering results and meeting deadlines
A solid understanding of mental health topics and genuine passion for promoting mental well-being in the community
Ability to create content in a variety of tones and styles suitable for different audiences, with a particular focus on younger readers
Familiarity with tools like Google Analytics, Google Search Console, SERanking, Yoast, Poe, or similar platforms
A portfolio of previous and current relevant work
Nice-to-Haves Skills
Experience with copywriting across social platforms or other digital channels
Basic knowledge of HTML and on-page SEO formatting
Background and/or previous experience in mental health