[Remote] Performance Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Aircall is a unicorn, AI-powered customer communications platform used by 22,000+ companies worldwide. As a Performance Marketing Manager, you will develop and execute paid marketing campaigns across various channels in the North America region, working closely with the marketing team to optimize campaign performance.

Responsibilities

• Lead the planning and execution of paid marketing campaigns across various channels (Google, Bing, LinkedIn, Meta, Reddit, etc.)
• Set campaign objectives, target audience, and achieve budget targets
• Monitor, analyze, and optimize campaign performance using data from tools like Looker, Google Analytics, HubSpot, and Salesforce
• Make data-driven decisions to optimize campaigns, drive performance, and maximize Return on Ad Spend (ROAS)
• Stay on top of ad spend and deliver strong ROI while adhering to allocated budgets
• Own performance reporting from top-of-funnel through lead and pipeline generation, delivering regular readouts to the NA Sales Director, General Manager, and marketing leadership
• Conduct root cause analysis on performance trends and translate findings into clear, actionable recommendations for senior stakeholders
• Collaborate with marketing and sales stakeholders to identify opportunities for growth, experimentation, and optimization
• Manage purchase orders and forward invoices from ad platforms to the finance team accurately and on time, in compliance with internal policies and vendor agreements
• Stay current on industry trends and best practices across all ad platforms and channels

Skills

• 5+ years experience in performance marketing, digital marketing, or demand generation, with at least 1 year in the B2B software industry
• Strong analytical skills with the ability to work across raw and structured data sources (Excel, Looker Studio, Google Analytics, etc.) to surface insights and drive decisions
• Proven ability to communicate performance results and strategic recommendations to senior leadership and cross-functional stakeholders, both verbally and in writing
• Experience developing high-performing ad content and creative in collaboration with cross-functional teams
• High attention to detail when working with financial data, performance data, and campaign setup across platforms
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Intellectually curious mindset with a desire to seek out opportunities for improvement and optimization

Benefits

• Equity and other benefits
• Medical, dental, and vision insurance is 100% covered
• 401k plan with company matching!
• Unlimited PTO — take the time you need to come to work feeling great!
• Wellness, internet, and childcare reimbursements
• Generous parental leave policy

Company Overview