[Remote] Senior Manager, Paid Media

Note: The job is a remote job and is open to candidates in USA. AdVictory is a leader in digital advertising technology and services based in Washington, D.C. They are seeking a Senior Manager, Paid Media to craft and execute digital advertising strategies for political campaigns, while leading a team and analyzing performance data to maximize ROI.

Responsibilities

• Craft cross-channel digital advertising strategies in collaboration with clients from every level of the political world, identifying the proper tactics, channels, and audiences for each one
• Launch, optimize, and manage campaigns across multiple platforms, including social, search, and programmatic channels
• Oversee and guide junior team members in execution of team strategies by directing priorities, offering feedback, and ensuring alignment on campaign goals
• Investigate performance data using our suite of reporting tools to identify opportunities to maximize clients’ ROI
• Work closely with publishers to craft custom media plans and build inventory packages based on campaign needs
• Manage a number of budgets (large and small) simultaneously, ensuring spend efficiency across multi-stage programs
• Assist with creating compelling ad copy, landing page content, and other advertising creatives

Skills

• Six or more years of experience in digital paid media, including social, search, and programmatic advertising
• Experience working in political campaigns or government affairs (required)
• Strong leadership skills, with experience in team management and mentoring junior team members
• Experience with demand-side platforms (DSPs) such as The Trade Desk, DV360, or similar platforms (required)
• Experience with social media platforms, including Google Ads, Meta, and X (formerly Twitter)(required)
• Experience with tag management systems generally and conversion tracking specifically (required)
• Ability to translate complex data from multiple ad platforms into clear, actionable insights and client-facing reports
• Positive, proactive attitude, with a willingness to work occasional evenings or weekends to meet campaign deadlines
• Familiarity with web analytics tools such as Google Analytics

Benefits

• Flexible, open leave policy and PTO.
• Comprehensive health benefits (medical, dental, and vision).
• Commuter benefits and travel reimbursements (Uber/Lyft paid for late work nights).

Company Overview