Paid Media Operations Manager
Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, and our four Cornerstone brands. The Cornerstone brands deliver inspirations that help customers enjoy, enhance and celebrate life. Cornerstone comprises four interactive, aspirational home and apparel lifestyle brands: Ballard Designs®, Frontgate®, Grandin Road® and Garnet Hill®. This is a multi-faceted role with the following key responsibilities:
- Day-to-day management of Paid Media Lab, supporting brand leads in identifying and executing high impact, scalable tests using Agile methodology.
- LiftLab Media Mix Modeling Vendor Management - Manage vendor relationship, data integrity, business updates and reporting from LiftLab to assist in optimizing incrementality of marketing spend across four brands totaling over $100MM. Coordinate with Marketing and Finance functions outside of LiftLab to ensure MMM informed by latest demand plans, budgets, promotional calendars and other organizational shifts.
- Program ownership of new business development within paid media, including opportunities in marketplaces, social selling and new ventures.
Critical Skills/Knowledge
- Project management
- Proven ability to lead/influence cross-functional groups to achieve common goal(s) and drive performance.
- Demonstrated understanding of core Digital Marketing KPIs.
- Strong communication skills with ability and comfort in socializing performance data to all levels of the organization.
- Analytical mind familiar with testing and measurement best practices
- Strong critical thinking skills an absolute must; will be validating or challenging ideas within Paid Media Lab, advocating for Digital needs in cross-functional environment.
Qualifications
- Bachelor's Degree in Marketing, Finance or related field.
- 5+ Years project management experience in a business setting.
- On-hands experience working within Paid Search, Paid Social channels highly preferred.
- Experience working with Digital creative; basic understanding of different marketing channels and associated asset needs for each.
- Strong attention to detail.
- Comfort and willingness to act outside of job description as need arises.
- Familiarity with digital marketing programs and terminology.
- Proactive, positive, influential communicator.
Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits. QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [email protected] for assistance. If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions. Apply tot his job Apply To this Job