[Remote] Vice President, Marketing

Note: The job is a remote job and is open to candidates in USA. Hatch is an AI growth engine for service businesses, seeking a Vice President of Marketing to lead their marketing efforts in the AI SaaS sector. The VP will be responsible for brand positioning, demand generation, and customer growth, establishing Hatch as a market leader in AI-powered lead management.

Responsibilities

• Own and refine Hatch’s product positioning and messaging
• Oversee all demand generation campaigns across digital, content, and especially industry events to drive qualified leads and pipeline growth
• Strengthen the Hatch brand as the market leader in AI-driven customer communication and lead management for service businesses
• Partner with product and growth teams to define value propositions, messaging, competitive differentiation, and successful product launches
• Lead a team to deliver compelling thought leadership content, playbooks, webinars, and case studies, leveraging customer success and industry trends
• Set KPIs, manage budgets, and analyze campaign and pipeline performance to inform strategy and continuous improvement
• Build, mentor, and scale a high-performing, cross-functional marketing team

Skills

• You are scrappy, hands-on, and ready to build from the ground up—willing to dive in head first to establish the marketing function, processes, and foundational team
• You thrive in fast-moving, high-growth environments, and you aren't afraid to try new things or pivot as needed
• You are equally comfortable rolling up your sleeves on tactical work as you are building and scaling your team
• You see yourself as THE marketing leader—owning the function, setting the vision, and being accountable for results
• You are comfortable working with a CEO who is product-led but has limited direct marketing expertise; you're ready to educate, influence, and drive the strategy independently
• A strong sense of ownership, grit, and the ability to motivate and lead by example
• 8+ years experience in B2B SaaS marketing, ideally with experience in AI, lead management, or home services verticals
• Demonstrated success in building pipeline and brand presence in a high-growth, fast-paced environment
• Data-driven mindset with expertise in marketing analytics and performance optimization
• Experience leading teams across content, demand generation, and product marketing
• Exceptional written, verbal, and visual communication skills
• Proficiency with modern MarTech (HubSpot, Marketo, Salesforce, analytics/BI platforms, etc.)
• Passion for driving real customer impact through technology and operational excellence

Benefits

• Full medical, vision, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan
• You may also be offered a bonus, restricted stock units, and benefits.

Company Overview