[Remote] Social Media Lead

Note: The job is a remote job and is open to candidates in USA. Chainlink Labs is an industry-standard oracle platform powering decentralized finance (DeFi). As a Social Media Lead, you'll be responsible for defining and executing Chainlink's social media strategy across various platforms, enhancing the brand's voice and engagement within the crypto community.

Responsibilities

• Own end-to-end social strategy and execution across X, LinkedIn, Instagram, TikTok, YouTube, and emerging platforms
• Define Chainlink's voice, point of view, and channel-by-channel social media playbook
• Write copy, produce/edit short-form video, ship posts, schedule, and monitor performance daily
• Operate a real-time, always-on social presence — newsjack major industry moments, engage with the community, ride narratives, and post with speed and judgment
• Drive measurable growth in audience, engagement, and share of voice against the most relevant benchmarks in crypto and fintech
• Lead the social strategy for major launches, partnerships, conferences, and announcements end-to-end
• Identify and engage KOLs, creators, and key communities across DeFi, institutional, developer, and adjacent verticals
• Help stand up a lightweight, AI-augmented production stack so one person to ship at the volume and quality of a much larger team
• Report on what's working, eradicate what isn't, and continuously raise the creative and performance bar

Skills

• 5+ years owning social media for a high-growth crypto brand, with a clear track record of growing a channel by your own hands, not just by directing others
• You are a doer, not a talker. You prefer taking ownership and driving results over sitting in alignment meetings or creating endless strategy docs
• Demonstrably crypto-native: you live on Crypto Twitter, you read the timeline before your email, and you can speak fluently about Chainlink, DeFi, stablecoins, RWAs, and the broader ecosystem
• Strategist and executor: you write the strategy doc and then write the posts. Comfortable shipping daily
• Elite writing, editing, and judgment under real-time pressure
• Strong portfolio of content you personally created, including posts, threads, short-form video, and campaigns with metrics
• Track record of growing audiences and driving engagement on X specifically as well as other key channels such as LinkedIn, YouTube, Instagram, TikTok, etc
• Deep fluency with AI tools across the social workflow
• Exceptional organization and attention to detail; able to run dozens of parallel workstreams without dropping balls
• Self-starter who thrives in a fast-paced, ambiguous, ship-every-day environment where the bar is high and the work is hands-on
• Experience building a social presence from zero (or near-zero) to a meaningful brand channel
• Hands-on short-form video production and editing (CapCut, Premiere, Descript, or equivalent)
• Existing relationships with creators, KOLs, and influencers in crypto
• Experience operating within an infrastructure brand where the audience spans retail, institutions, and developers
• Experience working directly with senior executives on personal brand and thought-leadership content

Company Overview