[Remote] Digital Marketing & Student Recruitment Manager

Note: The job is a remote job and is open to candidates in USA. Accelerate Education is seeking a highly creative and hands-on Digital Marketing & Student Recruitment Manager to lead digital student recruitment efforts for their K-12 online academy. This role involves building awareness, generating inquiries, and supporting enrollment growth through strategic execution across various digital marketing channels and initiatives.

Responsibilities

• Develop and execute integrated marketing campaigns designed to recruit new students in grades K-12 for the online academy
• Own the day-to-day management of digital marketing channels, including paid search, display, retargeting, email, and organic and paid social media
• Plan, launch, manage, and optimize Google Ads campaigns to drive high-quality traffic, inquiries, and completed applications
• Create, manage, and optimize Facebook and Instagram campaigns, including audience targeting, creative testing, budget allocation, and conversion tracking
• Build and maintain a strong social media presence that reflects the academy’s voice, values, and culture while increasing engagement with prospective students and families
• Plan, launch, and optimize campaigns across Google Ads, YouTube, Meta/Facebook and Instagram, and Vibe to drive awareness, inquiries, and completed applications through search, video, social, and streaming TV advertising
• Concept, script, shoot, and edit short-form and long-form video content for ads, social media, landing pages, testimonials, virtual events, and recruitment campaigns
• Coordinate photo, video, and storytelling projects that showcase student outcomes, academic offerings, school community, flexibility, and online learning experience
• Write and edit clear, persuasive marketing copy for ads, emails, website pages, landing pages, brochures, and social content
• Collaborate with admissions, leadership, and academic teams to align messaging, campaigns, follow-up efforts, and enrollment priorities
• Own family engagement and student retention/re-enrollment efforts by helping design and execute outreach strategies that keep current families informed, connected, and committed to returning
• Plan and coordinate family-facing engagement activities such as provider fairs, virtual open houses, information sessions, and similar events that support recruitment, retention, and community connection
• Lead and manage school communications for prospective and current families, including newsletters, announcements, promotional emails, and related messaging that support enrollment and engagement goals
• Monitor campaign performance and key funnel metrics such as reach, click-through rate, cost per lead, inquiry-to-application conversion, and enrollment conversion
• Use analytics and data insights to test, refine, and improve campaign performance, creative assets, targeting strategies, and marketing spending
• Manage marketing calendars, campaign timelines, vendors, and production schedules to ensure timely execution of initiatives
• Stay current on trends and platform changes in digital marketing, social media, online education, and family decision-making behavior

Skills

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or equivalent professional experience
• 3-5+ years of hands-on experience in digital marketing, demand generation, enrollment marketing, or a similar performance-driven role
• Demonstrated expertise in Google Ads, YouTube, Meta/Facebook Ads Manager, social media management, and campaign optimization
• Strong content creation skills, including copywriting, creative development, and video production/editing
• Experience using analytics tools such as Google Analytics, Salesforce, and platform reporting dashboards to measure performance and guide decisions
• Experience developing family-facing communications, engagement campaigns, events, or retention initiatives, ideally in a school, academy, or enrollment-focused setting
• Ability to manage multiple campaigns and projects simultaneously with strong attention to detail and deadlines
• Excellent communication, storytelling, and collaboration skills
• Comfort working independently in a fast-paced environment while also partnering cross-functionally with internal teams
• Experience marketing for a school, online academy, education organization, EdTech company, or student recruitment/admissions team
• Understanding of how families evaluate K-12 school options and the drivers behind enrollment decisions
• Experience producing student stories, testimonial videos, virtual tours, or enrollment event promotion
• Knowledge of Salesforce CRM, marketing automation, lead nurturing, and admissions funnel management
• Experience supporting family engagement, student persistence, re-enrollment campaigns, or school community-building efforts is strongly preferred
• Familiarity with brand-building as well as direct-response marketing tactics

Company Overview