[Remote] Content & Social Search Specialist

Note: The job is a remote job and is open to candidates in USA. Stella Rising is a leading marketing and media agency for high-growth consumer brands. They are seeking a Content & Social Search Specialist to advance their content marketing practice by managing content strategy, improving processes, and optimizing social content for discoverability.

Responsibilities

• Support content strategy for a portfolio of client accounts, ensuring goals are met through effective planning and execution
• Develop content strategies that align with client business objectives and drive measurable results
• Guide content from ideation through production, approval, distribution, measurement, and ongoing optimization
• Collaborate with writers, SMEs, designers, developers, and marketing stakeholders to deliver cohesive content programs
• Ensure content meets quality standards and aligns with brand voice, tone, and guidelines
• Execute keyword research, content planning, and SEO optimization
• Create content briefs that include keyword targeting, competitor insights, and internal linking recommendations
• Edit and optimize content from writers, content creators, and subject matter experts
• Identify opportunities to refresh or improve existing content to increase organic traffic and engagement
• Identify social search queries, trends, and high-intent behavior relevant to client industries and goals
• Audit existing social content (e.g., TikTok videos, YouTube videos, social posts) to identify opportunities for improved search visibility based on platform-specific ranking factors
• Optimize metadata for social platforms, including captions, keywords, tags, hashtags, descriptions, titles, sounds, and text overlays, to increase organic discoverability
• Develop platform-specific optimization frameworks that help content surface for targeted search queries within social apps
• Partner with client content and social teams to develop and implement strategies that improve ranking potential without requiring the creation of new assets
• Monitor organic search rankings and visibility and provide performance insights and actionable recommendations
• Stay current with platform algorithm updates, social search behaviors, and trending keywords within short-form and video-first ecosystems
• Build and present performance reporting that tells a clear story of what’s working, what’s not, and what to do next
• Track and report on key performance indicators (KPIs) to measure content success
• Use analytics and performance data to inform future strategy and optimization decisions
• Develop, refine, and document SOPs to improve content strategy and production workflows
• Create new SOPs and deliverables as client needs and industry trends evolve
• Train newer team members on processes, best practices, and strategy execution
• Provide guidance and support that contributes to junior team member growth
• Stay up to date on SEO, content marketing, UX, and emerging technologies
• Integrate basic UX principles into content strategy to improve user experience and engagement

Skills

• 3–4 years of experience in content marketing and/or SEO (preferred)
• Proven track record of meeting or exceeding KPIs for client accounts
• Strong writing and editing skills (writing samples required)
• Hands-on experience with keyword research tools and optimization best practices
• Deep understanding of platform-specific search behaviors on TikTok, YouTube, Instagram, and other social discovery tools
• Experience optimizing content for social search (e.g., TikTok SEO, YouTube SEO), including metadata, keywords, hashtags, and on-video text optimization
• Ability to conduct social search keyword research using platform-native search suggestions, trend tools, and third-party social listening tools
• Strong understanding of how social algorithms rank content based on watch time, engagement velocity, relevance signals, sounds, and audience behavior
• Familiarity with analyzing performance through TikTok Analytics, YouTube Studio, and other platform dashboards to identify optimization opportunities
• Strong communication skills (written and verbal), with confidence presenting work to clients and internal stakeholders
• Bachelor's degree or equivalent relevant experience preferred
• Basic understanding of UX principles and how they influence content performance

Benefits

• Health
• Vision
• Dental
• Life insurance
• A 401k with company match
• Wellness and technology reimbursements
• Home office setup support
• Over 7 weeks of PTO
• Summer Fridays

Company Overview