US Consumer Marketing Director, Obesity and Related Conditions

Career Category Marketing

Job Description

US Consumer Marketing Director, Obesity and Related Conditions What you will do Let's do this. Let's change the world. At Amgen, our shared mission-to serve patients-guides everything we do. MariTide represents a potential transformational opportunity to address obesity and related metabolic diseases. The Consumer Marketing Director will serve as the consumer marketing lead responsible for shaping and executing the consumer vision for MariTide. This individual will lead the development of breakthrough consumer campaigns, oversee creative and content production, build the consumer engagement ecosystem, drive impactful digital and social activations, and build and lead a high-performing consumer marketing team.

Responsibilities

Strategic Leadership

• Lead the development and execution of the US consumer marketing strategy for MariTide.
• Define the long-term consumer engagement vision across digital, social, CRM, advocacy, experiential, and emerging channels.
• Provide strategic guidance on media planning, channel investment decisions, and tentpole activations.
• Build alignment across commercial, medical, access, analytics, and corporate affairs teams.
• Build the consumer marketing function and operating model needed to support launch and long-term growth.

Consumer Marketing Strategy and Execution

• Lead campaign development, validation, production, launch, and optimization.
• Translate consumer insights into compelling positioning, messaging, and creative campaigns.
• Oversee agency partners across creative, social, media, and production.
• Drive creation of a differentiated consumer journey and engagement ecosystem.
• Lead integrated omnichannel programs across digital, social, CRM, website, video, influencer, and experiential channels.

Digital, Social, and Consumer Ecosystem Leadership

• Build and scale a robust consumer engagement ecosystem.
• Develop and execute a best-in-class social media strategy.
• Identify and activate key cultural moments and tentpole opportunities.
• Champion innovative digital activations and data-driven personalization.
• Evaluate emerging platforms and technologies to drive growth and engagement.

Team Leadership and Talent Development

• Build and lead a best-in-class consumer marketing organization.
• Recruit, develop, coach, and retain top marketing talent.
• Establish clear priorities, performance expectations, and development plans.
• Foster a culture of innovation, accountability, collaboration, and excellence.
• Mentor future leaders and build succession plans.
• Inspire teams through launch, growth, and organizational change.

Performance Monitoring and Optimization

• Establish KPIs, measurement frameworks, and performance dashboards.
• Optimize campaigns using analytics and consumer insights.
• Lead test-and-learn initiatives to improve effectiveness and efficiency.
• Manage budgets and ensure effective resource allocation.

There is 30% travel associated with this position What we expect of you We are all different, yet we all use our unique contributions to serve patients. The dynamic professional we seek is someone with these qualifications. Basic Qualifications

• Doctorate degree and 4 years of marketing or production experience OR
• Master's degree and 7 years of marketing or production experience OR
• Bachelor's degree and 9 years of marketing or production experience

Preferred Qualifications

• Demonstrated success developing and leading consumer marketing strategies for major brands or launches.
• Deep expertise in direct-to-consumer marketing, digital engagement, and social media.
• Proven experience leading campaign development from insight generation through production and optimization.
• Demonstrated success building, leading, and developing high-performing marketing organizations.
• Strong agency management experience across creative, social, digital, media, and production partners.
• Launch experience in biotechnology, pharmaceutical, healthcare, consumer health, or other regulated industries preferred.
• Obesity, metabolic disease, or chronic disease experience preferred.
• MBA or advanced degree preferred.

What you can expect of us As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we'll support your journey every step of the way. The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications. In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.

Apply now and make a lasting impact with the Amgen team. careers.amgen.com In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Application deadline Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position. Sponsorship Sponsorship for this role is not guaranteed. Salary Range 184,336.10USD -249,395.90 USD Apply tot his job Apply To this Job