[Remote] Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Movemint is a fintech marketing technology company that helps credit unions thrive in a digital-first world. As a Marketing Specialist, you will manage integrated marketing programs, design multi-channel campaigns, and collaborate with various teams to drive awareness and revenue growth for the company.

Responsibilities

• Plan, build, and execute integrated, multi-channel marketing campaigns that drive demand, accelerate pipeline, and support revenue goals across the credit union vertical
• Own end-to-end content development, including blog posts, case studies, one-pagers, whitepapers, email sequences, landing pages, and sales enablement assets that speak directly to credit union decision-makers
• Manage the company’s social media presence (primarily LinkedIn), including editorial calendar, content creation, community engagement, and performance reporting
• Plan and execute event marketing strategy for industry conferences and trade shows, including pre-event outreach, on-site experience, booth materials, sponsorship activations, and post-event follow-up
• Design and execute lifecycle and nurture campaigns through marketing automation tools, with clear segmentation, A/B testing, and measurable conversion outcomes
• Partner with Sales to deliver high-impact sales enablement, including pitch decks, battlecards, ROI calculators, and customer-facing collateral that shortens sales cycles
• Collaborate closely with the Client Success and Product teams to develop customer marketing programs, including referral, advocacy, case study, and co-marketing initiatives
• Manage paid media programs across LinkedIn, Google, and industry publications, optimizing spend against pipeline contribution and cost-per-opportunity targets
• Maintain and evolve the Movemint brand voice, visual identity, and messaging framework, ensuring consistency across every channel and customer touchpoint
• Build and maintain marketing dashboards that track MQLs, SQLs, pipeline influence, campaign ROI, and channel performance, surfacing insights that shape strategy
• Manage relationships with external vendors, freelancers, and agencies for design, content, video, PR, and digital production
• Support product marketing efforts, including go-to-market planning, positioning, competitive intelligence, and launch communications for new features and offerings
• Stay current on credit union industry trends, regulatory shifts, and competitor activity to inform messaging, content strategy, and campaign targeting
• Contribute to a culture of experimentation and continuous improvement by testing new channels, formats, and tactics that elevate marketing performance

Skills

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience
• 5+ years of progressive B2B marketing experience, ideally within SaaS, FinTech, or financial services. Experience marketing to credit unions, community banks, or other regulated financial institutions is strongly preferred
• Proven track record of building and executing demand generation campaigns that deliver measurable pipeline impact and revenue growth
• Strong content creation skills with the ability to write clear, compelling, audience-specific copy across formats, from short-form social posts to long-form whitepapers
• Hands-on experience with marketing automation and CRM platforms (HubSpot, Marketo, Pardot, Salesforce, or similar), including building workflows, scoring models, and reporting dashboards
• Proficiency with analytics tools (Google Analytics, LinkedIn Campaign Manager, HubSpot reporting) and a data-informed approach to optimizing campaigns and reporting on ROI
• Experience planning and executing event and conference marketing programs, from booth strategy and sponsorships to pre and post-event campaign integration
• Working knowledge of design and creative tools (Canva, Figma, Adobe Creative Suite) sufficient to brief designers, review work, and produce light-touch assets independently
• Excellent project management skills with the ability to juggle multiple campaigns, deadlines, and stakeholders without sacrificing quality or attention to detail
• Strong cross-functional collaboration skills, with proven success partnering with Sales, Product, and Client Success leaders to align marketing activity with revenue priorities
• Comfort operating in a fast-paced, high-growth environment, with the agility to adapt quickly, take ownership, and move from strategy to execution without hand-holding
• Passion for storytelling, brand-building, and translating complex technical capabilities into clear business value for non-technical audiences

Company Overview