[Remote] Media Planner

Note: The job is a remote job and is open to candidates in USA. Ars X Machina (AXM) is a full-service media planning, buying, and analytics agency headquartered in San Francisco, with a remote team distributed across the U.S. The Media Planner will work alongside the Media Supervisor and/or Associate Media Director to develop and execute media strategies that meet client objectives, while managing the full media lifecycle across digital and traditional channels.

Responsibilities

• Reviews and understands client briefs and media/business objectives
• Participates in internal strategic discussions, and provides suggestions for how to reach target audiences, develop or improve upon the media mix, and how to utilize each media channel effectively
• Reviews and draws insights from research and applies critical thinking based on brand and category knowledge
• Questions the status quo and brings forth ideas to best align media plans with overall strategic approach
• Participates in plan presentations to internal teams and clients
• Helps build media plans, utilizing tools such as Nielsen NMI, Basis, Resonate, and MRI/Simmons
• Helps to develop partner consideration and and leads rep outreach for direct buys, including RFP development and stewardship and buy negotiations
• Coordinates and collaborates with internal departments on key elements of plan development, including analytics and investments
• Participates in internal and external status calls and plan presentations, as needed
• Oversees and/or leads the trafficking process, in close conjunction with ad ops. Builds naming conventions and creative mapping, ensuring messages align with client target audience and vehicles
• Responsible for campaign setup in workflow tools
• Pulling audience and data insights, as well as competitive information, to consider when planning and optimizing media buys
• Supports maintenance of all flowcharts, billing and budget trackers
• Approaches all decisions and reporting with strong attention to details and fiscal responsibility
• Reconcile vendor billing and invoicing against budget and media delivery
• Pulls and reviews pacing reports for direct buys in detail
• Identifies areas that are over/under performing and make recommendations for optimizations
• Excellent excel skills, and strong ability to navigate dashboards
• Works with analytics team members to problem solve
• Contributes to client facing reporting presentations and calls
• Work closely with internal Investment and Analytics teams to ensure strategic alignment as well as with client account and creative teams to ensure alignment in messaging and creative execution
• Coordinate with external partners, including creative agencies and media vendors, when needed for campaign execution
• Stay updated on the latest trends in media marketing and advertising

Skills

• 1-3+ years in a media planner or coordinator role
• Strong client services skills
• Excellent verbal and written communication skills
• Ability to manage expectations and priorities, both internally with teams and externally with clients
• Acute attention to detail
• Ability to problem solve
• Strong time management skills and ability to work under pressure
• Strong experience working within Google Workspace & Tools and Microsoft Suite

Company Overview

Company H1B Sponsorship