[Remote] Remote Sr Manager, eCommerce Experience & Content, Kay

Note: The job is a remote job and is open to candidates in USA. Signet Jewelers is the world's largest retailer of diamond jewelry, and they are seeking a Senior Manager for eCommerce Experience and Content. This role is responsible for driving improvements in onsite performance with a focus on conversion rate, customer engagement, and revenue growth by leading the strategy and execution of digital experiences across various platforms.

Responsibilities

• Lead the end-to-end digital site experience across Kay and Kay Outlet, ensuring a cohesive, customer-centric journey that drives engagement, conversion, and revenue
• Own the execution of onsite brand strategy, ensuring the site experience consistently reflects brand positioning and aligns with overall business priorities and strategic direction
• Define and execute a data-driven optimization roadmap to improve engagement, conversion, and revenue
• Optimize core experiences including navigation, PLP, PDP, landing pages and internal search ensuring alignment to customer intent and business goals
• Identify friction points across the customer journey and implement solutions that improve performance at scale
• Partner with Marketing to ensure traffic intent aligns with landing page and onsite experience
• Collaborate with Product and Engineering to define and prioritize high-impact enhancements that improve conversion
• Oversee content strategy to ensure it supports both SEO growth and conversion performance, with clear measurement of impact
• Partner with the SEO agency and internal SEO team to prioritize, operationalize, and QA SEO recommendations, balancing organic growth with onsite conversion performance
• Guide internal linking and content structure to improve discoverability, engagement, and revenue contribution
• Lead and develop a team (manager + 2 specialists), ensuring clear priorities, accountability, and high-quality execution
• Foster a culture of data-driven decision-making, continuous testing, and performance accountability
• Improve team processes to increase speed, quality, and scalability of execution
• Leverage tools such as Adobe Analytics & Content Square to uncover opportunities and monitor performance across the customer journey
• Track, and report on KPIs related to conversion, engagement, revenue and customer behavior
• Partner with analytics teams to develop dashboards and reporting that drive actionable insights and decision-making
• Translate insights into clear action plans and prioritization of initiatives
• Lead and align the A/B testing roadmap, ensuring prioritization is driven by revenue impact and customer experience improvements
• Develop test hypotheses based on data, customer behavior, and business needs, and ensure learnings are scaled
• Monitor industry trends and competitor experiences to identify opportunities and bring forward innovative ideas to improve performance

Skills

• Bachelor's degree in marketing, business/Ecommerce, merchandising, analytics
• 5+ years of eCommerce/Digital experience
• Proven track record of driving conversion and revenue growth through site optimizations
• Strong analytical skills with experience using Adobe or Google analytics
• Ability to translate data into actionable insights and business impact
• Experience working cross-functionally with Merchandising, Marketing/Creative and Product/IT teams
• Experience with tools like Jira, Excel, Site CMS, Hybris, Figma, Content Square

Benefits

• Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
• 401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
• Generous Time Off – Recharge with a robust PTO package, plus company holidays.
• Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
• Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
• Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!

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