[Remote] Global Account Based Marketing Director

Note: The job is a remote job and is open to candidates in USA. Smartsheet has been empowering teams for over 20 years by providing seamless work management solutions. The Global Account Based Marketing Director will lead the ABM strategy to enhance engagement and drive pipeline within strategic accounts through the execution of tailored marketing programs.

Responsibilities

• Own and drive the strategy for targeted, personalized ABM programs to acquire and grow high-value accounts
• Design, scale, and operationalize an ABM engine that connects brand, demand, and sales into a single motion, at global and regional level
• Responsible for the design and execution of Smartsheet's ABM strategy, aligned to the overall marketing and sales goals
• Evangelize ABM and communicate performance across Marketing and Sales leadership to drive clear strategic alignment and understanding of approach and results
• Achieve account and segment pipeline and engagement goals through account based marketing strategies and tactics
• Develop highly relevant messaging for single accounts and account clusters
• Create and execute integrated ABM programs via insight intelligence, digital marketing, email, prospecting, direct mail, events and web bespoke tactics
• Partner closely with Sales, SDRs, Field Marketing, Corporate Marketing and Product Marketing teams to orchestrate 1:1 & 1:Few account messaging, outreach and penetration
• Use predictive marketing, CRM and marketing automation tools to monitor and orchestrate ABM outreach
• Analyze ABM program performance, defining and tracking key performance metrics and measuring ROI to continuously optimize the ABM strategy
• Provide sales teams with relevant playbooks, collateral, and training to maximize program impact
• Coordinate with client-facing teams to gather feedback, adjust tactics, and synchronize outreach efforts
• Partner across Marketing (Product, Content, Digital, Field etc) to embed ABM best practices into global campaigns, launches, and customer expansions
• Other duties as assigned

Skills

• 12 + years experience in B2B Marketing
• 5+ years experience in focused ABM marketing
• Extensive B2B marketing experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets
• Strategic thinking and planning competency, with the capacity to develop and execute a comprehensive ABM strategy
• Data analysis and interpretation skills, allowing you to identify trends, opportunities, and challenges in account data
• Ability to understand what's important to multiple buyer personas, including senior decision-makers, and developing tailored messaging and collateral designed to resonate with them
• Proven track record of designing and scaling multi-channel ABM programs that deliver measurable revenue impact
• Deep understanding of sales alignment, buyer journey orchestration, and the interplay between brand, content, and demand
• Experience with ABM intent tools, Salesforce, Marketo and predictive analytics tools
• Self-starter with a “can-do” attitude
• Ability to evaluate and navigate complex problems with multiple, evolving variables
• Communication and influence – must be an energetic and passionate with ability to lead cross-functional teams to achieve ABM goals
• Prior experience and success in leading high performing teams
• Results–oriented with a passion for performance measurement and analytics
• Ability to manage through multiple projects simultaneously with tight deadlines
• Must be legally eligible to work in the US on an ongoing basis

Benefits

• Employer subsidized medical/vision and dental coverage for full-time employees
• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
• Monthly stipend to support your work and productivity
• Flexible Time Away Program, plus Sick Time Off
• US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
• US employees receive 12 paid holidays per year
• Up to 24 weeks of Parental Leave
• Personal paid Volunteer Day to support our community
• Opportunities for professional growth and development including access to Udemy online courses
• Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
• Teleworking options from any registered location in the U.S. (role specific)

Company Overview

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