[Remote] Lifecycle Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Bolt.new is a company focused on revolutionizing software development with their AI-powered app builder. They are seeking a Lifecycle Marketing Manager to build systems that activate, retain, and expand users, focusing on lifecycle campaigns across various channels.
Responsibilities
- Build and optimize lifecycle campaigns across email, in-product, and push notifications
- Develop onboarding, activation, expansion, and retention flows triggered by real product behaviors
- Partner with Growth Marketing, Product Marketing, Customer Experience, and Product to align messaging with launches, new features, user paint points and team-related milestones
- Create clear segmentation frameworks and cohort tracking to understand activation/retention patterns
- Design experiments across timing, channel mix, and messaging to continuously improve onboarding, activation, expansion, and retention metrics
- Build automated workflows and triggers in HubSpot (or similar) to scale lifecycle operations
Skills
- 3–5 years of experience in lifecycle, CRM, retention, or email marketing roles
- Hands-on experience building triggered journeys across email, in-product messaging, or push
- Strong analytical skills — able to interpret cohort data, activation metrics, and funnel behavior
- Experience in PLG or SaaS environments where lifecycle directly impacts onboarding, activation, expansion, and retention metrics
- Skilled at writing clear, concise, high-performing lifecycle copy
- Comfortable working cross-functionally with Product Marketing, Growth Marketing, Customer Experience, and Product
- Experience with HubSpot
- Familiarity with user segmentation, behavioral analytics, or cohort modeling
- Basic SQL or comfort digging into data beyond dashboards
- Background in building lifecycle systems for PLG or collaborative/team-based products
- Experience running A/B tests and interpreting results across multiple channels
Company Overview