US Junior Creative Strategist

Huel is a company focused on high performance and sustainable nutrition, and they are seeking a US Junior Creative Strategist to drive creative strategy across the US market. The role involves executing creative strategies, developing content, managing relationships with content creators, and analyzing creative performance on social media platforms.

Responsibilities

• Take on executing the US creative strategy, developing concepts, hooks and angles and build out the weekly roadmap of testing. You’ll work across the brief-to-analysis cycle to drive new customer acquisition on paid social
• Roll up your sleeves and create content yourself; whether that's scripting and filming your own UGC-style ads, building social assets in Canva, or editing raw footage. You don't need to be a professional creator, but you should be comfortable getting behind (or in front of) a camera
• Own creator outreach end to end in the UK and US, from first contact through to ongoing relationship management. You’ll be the main point of contact for our performance content creators
• Ideate and collaborate with our US agency partners. Bring fresh concepts and angles to the table, know when to double down on what is already winning, and support the development of briefs that keep the creative moving forward
• Translate the US creative strategy into clear, inspiring briefs for our in house team. You are the bridge between global creative and local execution
• Track and analyse creative performance across Meta, TikTok and YouTube, looking at CPA, CTR, CVR, and CPMs, and use what you find to iterate and test next
• Stay close to US consumer trends, competitive creative and platform changes, using insights to share with the team and take action on

Skills

• 1 to 2 years of experience in creative, marketing or content role. Exceptional candidates with less will be considered
• A genuine understanding of creative strategy. You know what it is, why it matters and how great creative thinking connects audience insight to performance
• Strong brief writing skills. This is our non-negotiable. You can write a brief that is clear, insightful and genuinely useful to a creative team
• Good copywriting ability. Scroll-stopping hooks, punchy scripts and headlines that make someone want to keep watching. Your writing is purposeful and platform-aware
• A real knowledge of what is working on social media right now. You are across Meta, TikTok and YouTube and you have a point of view on why certain content lands
• An understanding of creative performance metrics. You know why CTR, hook rate and CPA matter, and you are curious about using data to make better creative decisions
• Organised and able to manage multiple briefs and markets at once. Things don't fall through the cracks on your watch
• You are comfortable creating content - writing scripts, building assets in canva or similar tools and ideally shooting or featuring in short-form video content. UGC experience is a bonus but not essential

Benefits

• Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
• 30 Paid Vacation Days PLUS Federal Holidays
• Free Huel to keep you going
• 2 weeks a year to work remotely from anywhere!
• 401K Plan
• Commuter Benefits
• Paid Volunteering Days
• Enhanced Family Leave
• Dog friendly
• Monthly gym membership contribution plus we will also give you your own nutrition plan!
• Free 1-on-1 therapy provided by [BetterHelp](https://www.betterhelp.com/)
• Private Medical and Health insurance for you, including free life insurance
• Paid Employee Referral Scheme
• Biannual events to celebrate success - Have you heard about Huelchella?

Company Overview