Salesforce CRM Email Marketing Specialist
Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. Position Summary The Salesforce CRM Email Marketing Specialist supports the execution, optimization, and day‑to‑day operations of the customer relationship management program. Reporting directly to the Senior CRM Manager, this role helps deliver targeted, data‑driven communications that deepen customer engagement, improve retention, and drive measurable business outcomes.
Key Responsibilities
CRM Operations & Data Management Maintain and update customer records to ensure data accuracy and usability across the CRM ecosystem. Perform regular data hygiene checks and coordinate with the Senior CRM Manager and technical partners to resolve issues. Build and refine customer segments to enable personalized communications. Campaign Execution Assist the Senior CRM Manager in planning and launching CRM campaigns across email, SMS, and other lifecycle channels. Build, test, and deploy campaigns, both manual and automated, ensuring flawless execution. Set up tagging, triggers, and basic automation within the CRM platform. Reporting & Optimization Track core KPIs (open rate, CTR, conversion, engagement, churn indicators) and share insights with the Senior CRM Manager. Support A/B testing and post‑campaign analysis to identify areas for improvement. Maintain dashboards and weekly/monthly reporting. Cross‑Functional Collaboration Partner with Digital Marketing, Creative, Sales, and Product teams to support CRM initiatives and align messaging across channels for both B2B and B2C audiences. Support CRM needs for promotions, product launches, and key lifecycle moments. Technology & Vendor Support Assist in managing CRM platform updates, integrations, and troubleshooting. Collaborate with vendors or platform reps as needed, under the guidance of the Senior CRM Manager. All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following: Comprehensive full medical, dental and vision Insurance Basic Life Insurance at no cost to the employee Company paid short-term and long-term disability 12 weeks of 100% paid Parental Leave Health Savings Account (HSA) Flexible Spending Accounts (FSA) Retirement savings plan Personal Paid Time Off Paid holidays and company-wide Wellness Day off Paid time off to volunteer at nonprofit organizations Pet friendly office environment Commuter Benefits Group Pet Insurance On the job training and skills development Employee Assistance Program (EAP) Interview Technology Notice: Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process. By continuing with the interview, you consent to this use. Text Messaging Notice: If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply. You may opt out of text communications at any time by replying “STOP.” Apply To This Job