Marketing Coordinator

Eagle Creek is a company that has been building travel gear since 1975, focusing on sustainability and a tight-knit team culture. The Marketing Coordinator role is essential for executing marketing and e-commerce initiatives, collaborating with team members to manage campaigns, and ensuring brand consistency across various channels.

Responsibilities

• Build and deploy campaigns in Klaviyo: formatting, linking, testing, scheduling; across promotional, lifecycle, and product launch needs
• Maintain and optimize audience segmentation, sending cadences, and workflow logic to keep deliverability strong and performance consistent
• Track and report on core email metrics (open rate, click rate, revenue per send, unsubscribe rate) and translate them into clear insights and action items for the broader team
• Adapt and prepare creative assets in Adobe Creative Suite and Figma (resizing, retouching, preparing assets for channel specs) in support of email, site, and paid needs
• Champion brand consistency while developing high-quality, engaging content across campaigns, product launches, and ongoing marketing initiatives
• Provide operational support across marketing and e-commerce initiatives to keep the team moving efficiently across all brand channels
• Coordinate monthly creative asset delivery, copy handoffs, and communications with agency partners supporting our paid advertising programs
• Support affiliate and influencer programs: product seeding, outreach coordination, and review submission workflows in partnership with the Creative Content Manager and E-commerce Manager
• Help develop shot lists and coordinate product shipments to photographers, videographers, and influencers alongside our Creative Content Manager
• Assist with YouTube channel management in partnership with the Creative Content Manager and Brand Strategist: metadata updates, copy support, and publishing coordination
• Field wholesale creative asset requests: managing intake, timelines, asset specs, assortment details, and approvals to keep cross-functional work organized and on time

Skills

• Experience building and deploying email campaigns, Klaviyo strongly preferred
• Working knowledge of Adobe Creative Suite (Photoshop at minimum) and/or Figma for asset adaptation and resizing
• Comfort with digital asset management: organizing, versioning, and preparing assets across channel specs
• Strong written communication and attention to detail: links, copy, QA before anything goes live
• Ability to manage multiple workstreams simultaneously without things falling through the cracks
• Comfortable working in a fast-paced, small team environment with the ability to navigate ambiguity, adapt quickly to shifting priorities, and take initiative when clear direction isn't always available
• Located in California, Arizona, or Colorado; able to travel to Steamboat Springs or Denver no more than 4 times a year
• Graphic design skills with the ability to produce on-brand creative assets across email, digital, and print channels
• Experience with project management and tools such as Asana, Monday or similar
• Familiarity with go-to-market planning and seasonal marketing calendars for a consumer goods brand
• Understanding of email performance metrics and what moves them
• Exposure to affiliate influencer program coordination
• Background in or genuine affinity for travel, outdoor, or lifestyle brands

Benefits

• Medical
• Dental
• Vision
• A retirement plan, including company match
• Free time off (FTO) policy

Company Overview