Associate Marketing Analyst

Graco is a manufacturer of premium equipment for fluid and powder materials, and they are seeking an Associate Marketing Analyst for their E-Commerce team. This role involves driving qualitative analysis for Graco’s Ecommerce and Digital CX platforms, utilizing reporting tools to manage and analyze data, and delivering insights to internal stakeholders.

Responsibilities

• Compile, analyze, and report on web traffic, e-commerce, product information, sales, and more. Deliver insights across Graco’s marketing organization
• Utilize data visualization tools and techniques to develop comprehensive and standardized dashboards to present key metrics and trends in a clear, engaging manner that supports strategic decision-making
• Support ad-hoc analyses to understand marketing’s impact on the business, investigate emerging trends, and diagnose data discrepancies
• Concisely and clearly report findings to a wide range of business stakeholders to drive One Graco business strategy. Understand when and how to automate reporting needs
• Deliver insights across customer feedback platforms, providing detailed reports to stakeholders. Tools include Adobe Analytics, Qualtrics, GA4, paid media platforms, and more
• Create and share reporting requirements with partner teams tasked with building and maintaining data solutions
• Manage requests to the marketing team using project management tools
• Manage assigned analytics requests, refinement and communication to stakeholders on status and time to completion
• Work with social media, web design, communications, and other experts to analyze trends and recommend improvements
• Collaborate with web, ecommerce, product information, and digital marketing teams to define data needs and develop strategies to improve customer experience

Skills

• Bachelor's degree in data analytics, business, communications, marketing, related field, or equivalent experience
• Demonstrated experience in consumer insights, customer loyalty, qualitative/quantitative analysis, or digital marketing analytics role
• Advanced Excel and Microsoft 365 skills
• Strong analytical and quantitative problem-solving ability
• Excellent communication skills, with the ability to present data-driven insights to non-technical audiences
• A motivated self-starter with willingness and ability to stay up to date with the latest trends, techniques, and tools in data analysis, machine learning, and business intelligence
• Global industrial manufacturing experience and knowledge
• Use of AI models to enhance reporting
• Experience in Adobe Analytics/Adobe Experience Platform
• Working knowledge of business analytics and data science methods
• Data management and analytics tools like SQL, R, Python, and Snowflake

Benefits

• Medical
• Dental
• Stock purchase plan
• 401(k)
• Tuition reimbursement

Company Overview