Website Messaging / Conversion Copywriter for Premium Service Business

We’re looking for a strong website messaging / conversion copywriter to help improve our homepage and landing page copy. This is not a generic content writing role. We are a specialized garment repair and restoration business with a service model that requires trust, explanation, and the right customer fit. People often misunderstand what we do, how our process works, and why our model is different from standard retail or ecommerce. This role is for someone who can think strategically about clarity, trust, differentiation, and customer qualification — not just rewrite sentences. We need someone who can help make our site: clearer stronger more trust-building more conversion-focused without sounding generic, fluffy, or over-explained. What we need help with Homepage messaging audit Hero / above-the-fold rewrite Clarifying our service model and differentiators Improving key landing pages Stronger CTA and trust-building copy Helping us better qualify the right customer You’re a good fit if you have experience with homepage / landing page copy conversion-focused website messaging premium or high-trust service businesses writing for businesses that need customer education before conversion Not the right fit if you mainly do generic blog writing SEO filler content ecommerce product copy only “luxury sounding” copy without strategic thinking Project details Freelance / hourly Estimated scope: 15–25 hours to start NYC / East Coast preferred, but not required To apply Please include: 2–3 relevant examples of homepage or landing page work A few sentences on how you’d approach a site that gets traffic but may be losing people due to messaging / trust / clarity issues Your hourly rate Apply tot his job Apply To this Job