Senior Publicist
Job Description:
- Write press packs, experts pages, sample media questions and media pitches.
- Manage media relations campaign execution and client communication.
- Identify opportunities for contributed articles and tip lists for clients.
- Develop, identify and maintain relationships with the media.
- Pitch and secure placements in traditional and online media outlets and manage media requests for clients.
- Attend client meetings.
- Research media, newsworthy topics/events and angles/pitches online.
- Work closely with chief publicity strategist to craft and execute PR campaigns.
- Maintain communication with clients via phone, email for monthly updates and goal setting.
- Review campaign analytics with clients.
- Help authors create consistent branding.
- Attending monthly Zoom team meetings and Zoom brainstorm strategy sessions.
Requirements:
- 5+ years of PR campaign management and execution
- Self-starter with initiative and literary creativity
- Book lover
- Positive attitude/team player
- Understanding of Muck Rack media database a plus
- Excellent communication skills
- Independently manages workflow
- Creative writer
- Ability to work from a home office
Benefits:
- Flexible schedule
- Virtual office
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