Manager, Member Engagement & Development

IAB Tech Lab is an organization that empowers the media and marketing industries to thrive in the digital economy. They are seeking a Manager of Member Engagement & Development to drive revenue growth and manage member relationships through engagement strategies and collaboration with various internal teams.

Responsibilities

• Partner with the Senior Director to manage a portfolio of current and prospective agency and brand members, driving retention, expansion, and new business
• Build and execute member engagement strategies, including outreach, calls, and email campaigns to increase participation
• Develop deep, multi-layered relationships with members going beyond revenue to connect them into IAB’s broader work (policy, standards, etc.)
• Help sell and promote IAB sponsorships, training programs, and certifications
• Maintain and grow a strong pipeline of new members, with clear next steps and targets
• Collaborate closely with the Events team to deliver integrated and high-quality member experiences
• Partner across internal teams (Events, Professional Development, Policy, Tech Lab) to ensure members are connected to the right opportunities
• Maintain strong CRM discipline (Salesforce)—tracking activity, contacts, pipeline, and next steps
• Drive account planning and follow-through across priority accounts
• Engage with members, partners, and industry leaders to gather market intelligence and insights
• Stay on top of industry trends, company movements, and opportunities to inform outreach and strategy
• Support executive-level relationship building through preparation, follow-ups, and coordination
• Help ensure a seamless member experience, resolving issues and improving processes along the way
• Contribute to team success by mentoring junior team members as you grow in the role

Skills

• Experience in sales or business development
• Ability to build relationships and drive revenue growth
• Strong communication skills for outreach, calls, and email campaigns
• Ability to develop deep, multi-layered relationships with members
• Experience in selling and promoting sponsorships, training programs, and certifications
• Strong pipeline management skills with clear next steps and targets
• Collaboration skills to work with internal teams
• Strong CRM discipline, specifically with Salesforce
• Ability to drive account planning and follow-through
• Ability to gather market intelligence and insights
• Knowledge of industry trends and company movements
• Experience in executive-level relationship building
• Ability to ensure a seamless member experience
• Mentoring skills for junior team members
• Interest in media, marketing, and advertising
• Ability to connect value to client needs quickly
• Persistence and organization
• Thrives in a fast-paced, high-exposure environment
• Hungry, coachable, and driven attitude

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