Publishing Sales Manager

Twin Rivers Paper Company, headquartered in Madawaska, Maine, is an integrated specialty paper manufacturer producing 400,000 tons of paper per year for the packaging, publishing, label, and technical sectors. With 100 years of papermaking history, the company operates a pulp mill in New Brunswick, and diverse paper assets in northern Maine and upstate New York that produce uncoated and coated white papers in a broad range of basis weights and finishes.

Customized product development and dedicated technical services support are company hallmarks. With a sound financial structure and a strong balance sheet that fuels continuous investments in its assets, Twin Rivers Paper offers its customers the security of local product availability through a strong, domestically-owned manufacturer and the assurance of long-term viability.

Scope

The Publishing Sales Manager will lead sales initiatives for our specialty lightweight publishing papers, developing strategies that align with company objectives and evolving market trends. This role requires a self-motivated professional with an understanding of publishing and editorial processes, capable of managing multiple projects and collaborating cross-functionally with marketing, product development, and customer service teams. The ideal candidate will combine strong strategic, analytical, and relationship-building skills to drive sales growth, optimize performance metrics, and ensure customer satisfaction. This position involves approximately 50% travel to engage with clients and industry partners.

Our products include lightweight publishing papers with a wide variety of basis weights, brightness levels, shade and PPI ranges for reference directories compliance documents, annual reports, and SEC filings. 

Responsibilities

1. Craft effective sales strategies that align with the company’s goals and market trends
2. Monitor sale performance and adjust strategies to optimize the sales pipeline
3. Work with customer service, marketing and demand planning to ensure that prerequisites are fulfilled within a timely manner (i.e., onboarding documents, credit forms, NBO, Inventory programs, rebate accruals, complaint bottlenecks, forecast updates)
4. Require a strong understanding of editorial processes, content strategy, and the ability to manage multiple projects simultaneously.
5. Be adept at setting and monitoring KPI’s, managing budgets, and reporting on the performance of published content.
6. Ensure that data is accurately entered and managed with the company’s CRM or other sales management system.

Qualifications / Education / Experience

• Minimum 5+ years’ experience in publishing sales or equivalent
• Recommend a background in publishing, editorial processes, and content strategy.
• Bachelor’s degree from an accredited university
• Strong computer skills (proficiency in Microsoft Office products and Salesforce.com)
• The ability to travel 50% + of time
• Demonstrated track record of delivering sales results. This includes the ability to identify new customers and or paper products and quickly grow the business.
• Comfort interacting with all levels of customer organizations. (Product Development- Operations Management to CEO, Owners)
• Strong written and verbal communication skills
• Ability to negotiate and manage channel conflict.
• Strong organization, planning and problem- solving skills.
• Ability to anticipate future trends and proactively make decisions.
• Ability to excel in an unstructured environment by quicky adapting behavior and work methods to adjust to multiple demands and shifting priorities.
• Ability to work within a matrix organization- knowing when to involve colleagues regardless of functional or geographic lines.