Email Marketing Manager
About Railbookers At Railbookers, we believe that the journey is just as fulfilling as the destination. Life onboard is full of opportunities, new experiences, and rewarding relationships. We’re a team of diverse, talented people from around the world. As we continue to expand internationally, we strive to ensure that our culture remains alive and well -that we remain aligned and engaged. Global movements don’t spring from one individual. It takes an entire team to make an impact and do something BIG. At Railbookers, we encourage every employee to identify areas of opportunity within the organization. Every single person at Railbookers has a passion for travel, which explains why we’re so avid about encouraging our customers to get out and discover the world for themselves. Most importantly, we embolden you to be yourself and enjoy the work you do on a daily basis. We like having a great time at work, not just outside of it. About the Role We are seeking a strategic and data-driven Email Marketing Manager to lead the development and optimization of our customer communications across the lifecycle. This role is responsible for shaping how we engage with customers through email, ensuring every interaction is timely, personalized, and enhances the overall brand experience. This individual will bridge customer experience strategy and email execution, owning the end-to-end journey from inspiration to booking and beyond. The ideal candidate combines deep expertise in email marketing with a strong understanding of customer behavior, lifecycle strategy, and storytelling. Key Responsibilities
- Own Customer Journey & Experience: Lead the strategy and optimization of end-to-end customer journeys across email, from acquisition through post-travel, ensuring seamless, personalized, and high-impact experiences.
- Lead Email Marketing Strategy & Execution: Develop and execute the email marketing roadmap, including promotional, triggered, and transactional campaigns, with a focus on segmentation, personalization, and performance.
- Drive Lifecycle & Automation Programs: Build and scale automated journeys and lifecycle programs that nurture leads, increase conversions, and drive repeat engagement and loyalty.
- Leverage Data & Optimize Performance: Define KPIs, analyze campaign and journey performance, and lead testing strategies to continuously improve engagement, conversion, and revenue.
- Own Marketing Technology & Data Integration: Manage and optimize email and marketing automation platforms, ensuring strong data integrity, segmentation capabilities, and tracking.
- Collaborate Cross-Functionally & Lead Execution: Partner with Brand, Creative, Product, and Sales teams to align messaging and campaigns, while establishing efficient processes and best practices for execution.
- Lead & Develop Team (if applicable): Mentor and guide team members, fostering a culture of innovation, testing, and continuous improvement.