Business Development Associate
Anders is one of the fastest-growing accounting firms in the country, seeking a Business Development Associate who is motivated to learn and passionate about delivering outstanding results. This role involves engaging Marketing Qualified Leads and nurturing them into Sales Qualified Leads, while also supporting the development of proposals and maintaining relationships with potential clients.
Responsibilities
- Respond to inbound inquiries and follow up with Marketing Qualified Leads (MQLs) provided by the marketing team
- Conduct structured outreach via email, phone, and digital channels to nurture MQLs and convert them into Sales Qualified Leads (SQLs)
- Assess lead fit and readiness using defined qualification criteria
- Maintain a clean, accurate CRM pipeline with timely updates and activity tracking
- Coordinate with practice leadership to schedule discovery calls, demos, or consultations once leads reach SQL status
- Support the development of proposals, presentations, and tailored solutions in partnership with Business Development Executives and service delivery leaders
- Success is measured by the quality and readiness of leads handed off to practice leaders
- Conduct targeted outbound prospecting via LinkedIn and email to qualified prospect lists provided by Marketing or identified through research
- Conduct thorough research on target companies to inform outreach and to prepare BDEs for meetings
- Execute multi-touch outreach sequences combining personalized messaging with firm content to generate new conversations and accelerate lead engagement
- Monitor outreach performance, response rates, and engagement trends to refine prospecting approaches and messaging
- Stay informed on audience behavior, campaign performance, and lead engagement trends to refine outreach approaches
- Develop a foundational understanding of Anders Advisory services, including Business Transformation, Technology Consulting (AI, automation, managed services), HR & Talent Transformation, and Finance Advisory
- Stay updated on trends in target industries (Healthcare, Manufacturing, Banking, Real Estate & Construction) and common challenges facing middle-market companies
- Clearly communicate value propositions to CFOs, COOs, HR leaders, and business owners across service lines
- Build rapport with potential clients and maintain early-stage relationships until handoff to Business Development Executives or service line leaders
- Represent the company at virtual or in-person networking events as needed
- Ensure a smooth transition from initial interest to deeper consultation by BDEs or practice leaders
Skills
- 1–3+ years of experience in inside sales, business development, or sales development (professional services or consulting experience a plus)
- Experience using CRM systems (e.g., Microsoft Dynamics, HubSpot)
- Strong understanding of social media platforms, especially LinkedIn, as a nurturing and engagement tool
- Excellent verbal and written communication skills
- Comfortable initiating proactive outreach to both warm leads and cold prospects, and engaging decision-makers
- Self-motivated, goal-oriented, and capable of working independently or collaboratively
- Interest in professional services, consulting, or B2B advisory businesses
- Experience with content engagement or social selling on LinkedIn
- Basic analytics skills to assess lead engagement and track performance
- Ability to adapt quickly and manage multiple priorities
- Experience with HubSpot is a plus
Benefits
- Professional development opportunities
- Benefits that directly impact mental, physical and financial wellness
- Work Flex program
Company Overview