Ad Operations Specialist
Role Overview
We are seeking a highly organized and technical Ad Operations Specialist to serve as the execution engine for our paid media campaigns. This is a "hands-on-keyboard" role designed for a digital marketing professional with proven experience trafficking, managing, and optimizing campaigns across Google Ads, Meta, and Programmatic Display platforms.
Because we specialize in online-to-offline solutions, you will be heavily involved in local digital marketing—deploying highly targeted, geo-specific campaigns at scale. You will live in the ad platforms and tracking tools, ensuring our campaigns launch flawlessly, pace correctly, and track accurately.
Key Responsibilities
- Campaign Setup & Trafficking: Manually build, configure, and QA campaigns within Google Ads, Meta Ads Manager, and Demand-Side Platforms (DSPs). You are the final checkpoint before campaigns go live.
- Local & Multi-Location Execution: Leverage bulk-sheet uploads (e.g., Google Ads Editor) to execute high-volume campaign rollouts across hundreds of localized markets, ensuring strict adherence to geo-targeting parameters.
- Daily Optimization & Pacing: Monitor active campaigns daily, adjusting bids, budgets, and targeting settings to ensure maximum efficiency and proper budget pacing.
- Platform Troubleshooting: Act as the technical "fixer" for media delivery—resolving disapproved ads, fixing broken tracking tags, and addressing platform-specific errors in the UI.