Technical Architect, Go-to-Market
Role Description
GTM TechOps owns the systems, data, and automation that power the full customer lifecycle, from first touch through renewal and expansion. This role sits at the center of that ecosystem.
As a Technical Architect, you will define how our GTM platforms work together in practice. That means translating business strategy and process into scalable system design across Salesforce, marketing automation, customer success, support platforms, and our broader data and AI stack.
This is not a pure “draw the diagram” architecture role. You will work directly with engineering, product, operations, and data teams to ensure what we design is actually buildable, adopted, and durable. You’ll help us move faster with fewer handoffs, while keeping a high bar for data quality, system integrity, and long-term maintainability.
Responsibilities
- Define how systems connect across the full lifecycle (lead → opportunity → close → onboarding → adoption → renewal → expansion).
- Structure solutions around core business capabilities to reduce fragmentation and improve reuse.
- Ensure clean handoffs, consistent data models, and scalable automation across domains.
- Lead architecture for Salesforce, marketing automation, customer success platforms, and support tooling.
- Partner with data teams to align system design with the GTM data model and downstream analytics needs.
- Define how AI is embedded into GTM workflows (agent assist, seller workflows, automation, enrichment).
- Ensure solutions are practical, governed, and integrated into core systems rather than one-off tools.
- Design reliable, scalable integrations across internal and third-party systems.
- Define how systems share data, stay in sync, and interact without conflicts.
- Set and enforce standards for system design, data quality, and technical implementation.
- Participate in cross-functional architecture reviews with Enterprise Engineering and domain architects.
- Evaluate tools and capabilities in the context of the broader ecosystem.
- Drive consolidation and simplicity where possible.
- Partner closely with engineering leads to ensure architecture translates cleanly into execution.
- Mentor engineers and program managers on system design and tradeoffs.
Requirements
- 8+ years of demonstrated success designing and delivering complex, multi-system. architectures within SaaS or comparable environments.
- Deep experience with CRM platforms (Salesforce strongly preferred) and adjacent GTM systems.
- Strong understanding of data modeling, integrations, and system design patterns.
- Experience working across Sales, Marketing, Customer Success, or Support workflows.
- Proven ability to balance speed vs. long-term scalability without over-engineering.
- Comfortable operating in a cross-functional environment with engineering, operations, and business stakeholders.
Preferred Qualifications
- Experience with AI/automation in GTM workflows (agent assist, enrichment, copilots, etc.).
- Background working in a hybrid PLG + sales-led motion.
- Familiarity with modern data stacks (Databricks, reverse ETL, event-driven architectures).
- Exposure to CPQ, billing, or commercial systems.
- Experience navigating platform consolidation or large-scale tech stack simplification.
- Prior involvement in architecture governance or cross-org design councils.