Full-Time Email & SMS Marketing Manager (40h/week) for a Fast-Growing E-Commerce Startup

⚠️ Only apply if you have hands-on experience managing email and SMS campaigns for e-commerce brands. We’re looking for someone who understands how to drive revenue through retention marketing, flows, and campaign optimization using Klaviyo and OneText.

Please apply here (required): https://form.typeform.com/to/oEU111Nt

At Skinnify, we’re reinventing fitness by integrating resistance into everyday clothing. In just two years, we’ve grown from 0 to 120,000+ customers – and we’re just getting started.

Here's a video about our company and what it's like to work on our team: https://youtu.be/88fpBLgncyI

Now, we’re looking for a full-time Email & SMS Marketing Manager (40 hours/week) to own and scale our retention marketing - someone who can turn subscribers into loyal customers and maximize lifetime value.

Tasks

Your Responsibilities ✅ Plan, build, and execute high-converting email campaigns using Klaviyo ✅ Manage and optimize SMS campaigns using OneText to drive engagement and revenue ✅ Create and improve automated flows (welcome series, abandoned cart, post-purchase, winback, etc.) ✅ Segment audiences and personalize messaging to increase conversions and retention ✅ Collaborate with designers and copywriters to produce compelling, on-brand campaigns ✅ Analyze campaign performance (open rates, CTR, revenue per send) and continuously optimize ✅ A/B test subject lines, creatives, offers, and send times to improve results ✅ Ensure compliance with email/SMS regulations and best practices ✅ Stay updated with trends in retention marketing and apply new strategies

Requirements

What We’re Looking For ✔️ Performance-Driven Marketer – You know how to turn email & SMS into major revenue channels ✔️ Klaviyo Expertise – You’ve built and optimized flows and campaigns that convert ✔️ SMS Marketing Experience – Hands-on experience with OneText or similar platforms ✔️ DTC E-commerce Background – You understand customer lifecycle and retention strategies ✔️ Data-Driven Mindset – You make decisions based on metrics, not guesswork ✔️ Strong Copy & Strategy Sense – You know how to create messaging that sells ✔️ Organized & Reliable – You can manage multiple campaigns and deadlines consistently

Mandatory Requirement Candidates must be able to manage multiple weekly campaigns and maintain/optimize core flows that generate consistent revenue

Benefits

Why Join Skinnify? Work on Your Terms – Full flexibility. Work whenever and wherever you want, as long as you deliver results Join a Hyper-Growth Brand – From 0 to 120,000+ customers in 2 years Make a Real Impact – Your campaigns will directly drive revenue and retention Take Ownership – You’ll fully own email & SMS strategy and execution Learn & Grow Fast – Work with a high-performing, fast-paced team

️‍♀️ The Skinnify Story Skinnify started when our founder Christian realized most women wanted to get in shape but lacked the time or motivation for regular workouts. After training with resistance bands, he had an idea: what if resistance bands were built into leggings?

The result? Resistance Band Leggings - leggings that make every step a workout. Since then, we’ve launched sleeves, shoes, and more. Our mission is simple: make fitness effortless by turning movement into exercise.

Skinnify’s Core Values Innovation – We design groundbreaking clothing with built-in resistance Effectiveness – Help people burn more calories & get fitter with every step Accessibility – Make fitness accessible to everyone - even the busiest Fun – Make exercise feel effortless and enjoyable ✅ Quality – Build durable, high-quality, reliable products

Ready to drive growth through retention marketing? Apply now and let’s build something powerful.