Product Manager – Web

Role Mission

Own and evolve Expanish’s website as a core digital product and primary direct sales channel, improving the end-to-end user experience and driving higher conversion and revenue through product strategy, data, and continuous experimentation.

Key Responsibilities

• Act as Product Owner of expanish.com, with clear business and user goals

• Define the product vision for the website aligned with company growth objectives

• Analyze the full user journey: discovery → consideration → decision → payment

• Identify user pain points and product opportunities impacting conversion and revenue

• Define and prioritize a product roadmap focused on UX, flows, pricing, and checkout

• Lead discovery and experimentation initiatives (A/B tests, prototypes, validation)

• Collaborate closely with design, engineering, and marketing teams to deliver improvements

• Ensure product decisions are data-informed and outcome-driven

• Track performance through clear KPIs and share insights with stakeholders

Success Metrics

• Website conversion rate

• Revenue generated through the website

• Share of direct (self-booking) sales

• Drop-off rates at critical funnel steps

• Revenue per visitor

Ideal Profile

• 3+ years of experience as a Product Manager on digital products

• Proven track record working on conversion, monetization, or growth-related initiatives

• Experience with web products, e-commerce, marketplaces, or SaaS platforms

• Strong analytical mindset and comfort working with data and experimentation

• Ability to balance user needs with business impact

• Autonomous, structured, and outcome-oriented

Nice to Have (not required)

• Experience owning a website as a product

• Experience with pricing, checkout, or payment flows

• Background in B2C and/or international products

• Interest in education, travel, or global digital platforms

Why Expanish

At Expanish, we help people from all over the world learn Spanish by living the language, combining high-quality education with immersive cultural experiences.

We are a fast-growing, international education company with students from dozens of countries and a strong digital presence. Our website plays a critical role in how students discover us, choose their programs, and book their experience.

This role offers the opportunity to:

• Own and shape a high-impact digital product with direct influence on revenue

• Work on a global B2C product with real users and meaningful outcomes

• Make data-driven decisions and see the impact of your work quickly

• Collaborate with a cross-functional, international team

• Help scale a mission-driven product that connects education, travel, and culture

If you enjoy building products that balance user value and business impact, and want to see your work reflected directly in growth, this role is for you.

Open to candidates based in Argentina / Remote