Content & Social Media Coordinator
Arrae is seeking a creative and camera-ready Content & Social Media Coordinator to enhance their presence on TikTok and other social media platforms. The role involves producing engaging short-form videos, optimizing content for TikTok Shop, and collaborating with the social team to develop new content strategies that drive engagement and growth.
Responsibilities
- Film, edit, and produce short-form videos that align with arrae’s brand voice, visual identity, and storytelling style
- Serve as an on-camera personality for TikTok, delivering content that is: energetic, relatable, confident, witty, and authentic
- Shoot TikTok-first concepts using in-app features, trending formats, and arrae’s messaging guidelines
- Support the creation of TikTok ad concepts by filming UGC-style footage, testing hooks, and producing platform-native creative
- Optimize content specifically for TikTok Shop, including shoppable videos and product showcases
- Produce evergreen content designed for the TikTok Shop affiliate program
- Capture behind-the-scenes content at photoshoots, launch events, retail visits, and day-in-the-office moments featuring team members and founders
- Actively monitor, respond, and engage with our community across all social platforms: comments, DMs, tags, and trending conversations
- Work with the Head of Social to test and execute new content strategies that drive engagement, growth, and awareness
- Assist in developing weekly content calendars tied to launches, campaigns, and platform trends
- Conduct ongoing trend and competitor research to pitch fresh, platform-native content ideas
Skills
- BA Degree preferred, or equivalent experience
- Proven experience creating short-form social content, with a strong on-camera presence and portfolio
- Analytical mindset with the ability to look at TikTok Shop performance data to iterate on hooks and CTAs
- Strong storytelling skills and visual taste
- Proficient in mobile editing tools and fluent in TikTok, Instagram, and YouTube content formats
- Excellent written communication and ability to craft engaging, platform-native copy
- Strong understanding of social trends and content strategy, with the ability to pivot quickly
- Collaborative, proactive, and comfortable working in a fast-paced, startup-like environment
- Passion for wellness, lifestyle, and brand storytelling
- Based in Los Angeles and available for a hybrid schedule (in-person 3 days a week)
Company Overview
Company H1B Sponsorship