Head of Marketing & Communications, Elections

About the position Change.org is searching for a Head of Marketing & Communications, Elections to own all marketing and audience distribution efforts for Elections. You will report to our VP Product, Impact. As a key member of our Elections team, you'll establish marketing strategies to build out our Elections brand (currently found at change.vote), and drive voter engagement and education, starting with the 2026 midterm elections. We’re a social impact business (a public benefit company), and the world's largest social change platform with 100 million users, 40,000+ campaigns launched on the site every month, and a 100% user-generated revenue model. Our users win campaigns for change once every hour. We’re working for a world where no one is powerless, and where creating change is a part of everyday life. We’re just getting started and hope you’ll join us! From mobilizing over 5 million people to investigate the fires in the Amazon, to mobilizing nearly 3 million against war and famine in Yemen, to large-scale mobilizations for the people of Iran and against the war in Ukraine, and calling for Racial Justice in the US, many movements were born on Change.org. Dozens of local, national, and international victories are happening every day thanks to the strength of our members who are changing the lives of people around the world. We want to help them go even further and we need your help!

Responsibilities

• Set the overall marketing and audience distribution strategy for Elections, balancing near-term performance goals with long-term brand building.
• Serve as a strategic partner to the GM of Elections and the broader Elections leadership team.
• Drive voters in target cities to view their ballots through a balanced mix of paid, organic, and partnership channels.
• Reduce customer acquisition cost (CAC) through performance optimization and close collaboration with Growth Product.
• Own and optimize a paid media budget, including performance tracking, optimization, reporting, and continuous learning.
• Manage an external ad agency, providing clear direction on creative, targeting, testing, and execution across channels such as Meta, YouTube, Reddit, and others.
• Partner closely with FP&A to ensure responsible spend, accurate forecasting, and clear impact measurement.
• Define and execute a clear brand vision and strategy for Elections, building momentum toward the 2028 presidential cycle and beyond.
• Lead the development and stewardship of the Elections brand, partnering with Research and Content teams to ensure voice, tone, and narrative reflect trust, clarity, and nonpartisan integrity.
• Translate complex civic information into clear, compelling messaging that resonates with diverse voter audiences.
• Player/Coach: Manage a small team of ICs (with plans to grow after 2026), filling in on execution where needed.
• Create clarity, focus, and momentum during high-intensity election cycles and provide stability during quieter post-election periods.
• Help design and scale the future Elections marketing organization as scope and impact expand.
• Build strong operating relationships across Product, Engineering, and Finance to enable fast, aligned execution.
• Partner with Product squads to optimize landing pages, onboarding, and voter journeys.
• Collaborate with Finance on budget management and with Legal and Policy partners to ensure compliance, integrity, and trust.

Requirements

• Political and Civic Marketing Expertise: Experience with political campaigns, voter education, and or voter turnout efforts, with a strong understanding of election cycles and voter behavior.
• Brand Vision and Narrative Leadership: Ability to set and steward a compelling brand vision, translating mission into clear narratives that resonate with voters and partners.
• Reputation and Trust Stewardship: Strong judgment and experience operating in high-trust, high-scrutiny environments, particularly within nonpartisan or public-interest contexts.
• Growth Marketing: Proven experience driving impact through paid and organic channels, including performance optimization, experimentation, and measurement.
• Audience Development and Partnerships: Ability to identify, build, and scale distribution partnerships that extend reach and credibility.
• AI Fluency (Intermediate): Practical experience using AI tools to improve marketing efficiency, insights, testing, or creative workflows, with appropriate guardrails and judgment.
• 10+ years of experience in relevant marketing, growth, or audience development roles.
• Background in political campaigns, political consulting, civic organizations, or mission-driven technology companies.
• Significant experience in political campaigns, political consulting, or adjacent civic organizations, ideally at the campaign manager, deputy, or consultancy leadership level.
• Proven ability to own and scale marketing strategy in high-stakes, public-facing environments where trust, credibility, and clarity matter.
• Strong track record managing large paid media budgets and agency relationships, with hands-on experience in performance optimization and accountability.
• Experience building or stewarding brands in high-stakes, public-facing environments.
• Experience operating in fast-paced, deadline-driven environments, with comfort balancing hands-on execution and strategic leadership.
• A startup mentality: resourceful, data-informed, adaptable, and willing to roll up sleeves when team capacity is limited.
• Familiarity with the cyclical nature of elections, including intense pre-election periods followed by quieter phases.
• A deep commitment to nonpartisan civic engagement

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