Sales Development Representative
Actabl is building the next evolution of its go-to-market motion, Account-Based Engagement, where aligned pods of Account Executives, Account Managers, and Customer Success Managers work the full Actabl platform together. The Sales Development Representative is responsible for outbound prospecting and pipeline generation, qualifying inbound demand, and ensuring that the right opportunities reach the appropriate teams with the necessary context to close deals.
Responsibilities
- Outbound Prospecting & Pipeline Generation (Primary)
- Build and execute outbound sequences targeting hotel operators, ownership groups, and management companies across Actabl's four product lines
- Run signal-driven outbound plays in coordination with RevOps and Marketing, including deactivated user tracking, job change monitoring, and Clay workflow execution
- Identify re-engagement opportunities from closed-lost and dormant accounts; surface to the appropriate AE or AM pod with a documented rationale
- Prospect into ABE whitespace within defined pod territories, prioritizing accounts with multi-product expansion potential
- Maintain a disciplined outreach cadence across phone, email, and LinkedIn -- volume with intent, not spray-and-pray
- Inbound Qualification & Routing
- Qualify inbound demo requests routed through the sales intake model and produce a clean handoff summary for the receiving AE or AM
- Triage and manage the sales inbox, ensuring no qualified lead goes unrouted or dark
- Route opportunities accurately to the correct pod within defined SLA windows
- Documentation & Process
- Document workflows as you build them
- Flag routing gaps, intake failures, and process breakdowns to manager within 24 hours of identification
- Maintain accurate CRM records in Salesforce -- every prospect interaction logged, every handoff clean
Skills
- 1-3 years in a customer-facing role: inside sales, SDR, hospitality operations, SaaS support, or similar
- Track record of running outbound sequences and owning a pipeline number
- Comfortable running qualifying conversations on the phone -- a consultative opener, not a script reader
- Strong written communication; can produce a clean handoff summary and a process doc without hand-holding
- Organized and self-directed under a multi-queue workload, both outbound and inbound
- Proficiency with CRM tools (Salesforce and/or HubSpot); baseline literacy required, depth developed on the job
- Hospitality industry experience: property operations, front office, F&B management, revenue management, or ops coordinator background all count
- Familiarity with sales engagement tools (Gong, Apollo, Outreach, or similar)
- Experience executing signal-based outbound
- Exposure to multi-product SaaS environments or a land-and-expand sales motion
Company Overview