[Remote] Marketing Systems Associate
Note: The job is a remote job and is open to candidates in USA. Asset Living is a third-party management firm specializing in real estate, seeking a Marketing Systems Associate to enhance marketing performance and support technology operations. The role involves implementing CRM and ILS technologies, analyzing marketing data, and providing training to ensure effective marketing strategies across properties.
Responsibilities
- Implement and troubleshoot CRM and ILS technologies within the national ticketing platform, ensuring optimal performance, data accuracy, and system connectivity across all properties
- Serve as the primary point of contact for system-related issues, managing tickets, diagnosing root causes, and coordinating solutions between internal teams and external partners
- Work closely with operational leadership to maintain successful property marketing efforts that support leasing goals and operational objectives
- Leverage centralized marketing resources, individual expertise, and vendor partnerships to develop and execute effective marketing system strategies
- Analyze leasing and marketing performance data; prepare and present insights and recommendations to operational leadership and clients
- Define and track short-term and long-term goals with measurable KPIs, using system data to inform marketing and technology decisions
- Provide marketing systems training and best practices to Regional Managers and on-site teams, promoting consistency and CRM adoption
- Support marketing campaign execution and automation setup across CRM and ILS environments to drive qualified traffic and enhance lead-to-lease performance
- Assist in onboarding and transition processes for property management systems (PMS), including digital asset integration and marketing technology setup
Skills
- Proven experience supporting marketing systems or technology operations within the Real Estate Property Management industry
- Strong written and verbal communication skills
- Excellent organizational and multitasking abilities with high attention to detail
- Analytical and problem-solving mindset, with the ability to translate technical data into actionable insights
- Ability to work independently as well as collaboratively in a fast-paced, team-oriented environment
- Bachelor's degree in Marketing, Communications, or a related field
- Familiarity with online digital marketing platforms and analytics tools
- Experience with Property Management Software – Yardi, Onesite, Entrata
- Experience with industry-related CRMs – Elise AI, Knock, etc
- Experience with PMS Onboarding & Transitions – receive digital assets, integrate PMS, and implement marketing recommendations
- Experience managing Marketing Contracts – coordinating solution implementation with ILS, technology, and integration partners
- Proficiency in CRM Adoption and performance monitoring – identifying and addressing sites performing below KPI thresholds
- Experience with System Debugging – using Freshservice or similar ticketing platforms to resolve connectivity and data-sync issues between native platforms and third-party software
- Experience with Marketing Automation – implementing workflows and integrations across marketing and leasing systems
Company Overview