User Acquisition Manager (W7G)
Genesis is a co-founding company that builds global tech businesses with outstanding entrepreneurs from CEE. Apps of Genesis companies have been downloaded by more than 300 million users globally and are used by tens of millions of users monthly.
W7G is a community-driven fashion game & wellness company developed under the Genesis holding umbrella.
We are currently looking for a User Acquisition Manager to strengthen our team. The ideal candidate should have a strong analytical background and a hunger for product growth.
The position is remote, but we have an office in Kyiv if you prefer to work from an office.
What will you do
Launch, optimize, and scale paid campaigns - primarily on Meta, but also across other channels if needed.
- Continuously test creatives, audiences, offers, and funnels - double down on what works.
- Track key performance metrics (CPA, ROAS, LTV, retention) and make data-driven decisions.
- Collaborate closely with the creative team: suggest ideas, give feedback, and shape what gets tested next.
- Work with product and analytics to improve funnel performance and connect marketing with product growth.
- Communicate with ad platform reps (Meta, TikTok, Google) to get insights and support.
- Stay in “test → learn → scale” mode - new channels, new formats, new angles.
- You’re not just a campaign executor — you think in terms of growth loops, not just ad sets.
- Comfortable working in fast iterations, being honest about what didn’t work, and scaling what did.
About you:
- Have 3+ years of hands-on User Acquisition experience, with a focus on Meta (TikTok is a plus);
- You’ve owned performance from end to end: setup, testing, scaling, reporting;
- Confidently manage budgets of $200–500K+ per month, keeping a steady hand on CPA, ROAS, and unit economics;
- Know how to optimize beyond surface-level — bidding strategies, creative iterations, audience logic, funnel breakdowns;
- Think like a tester — form clear hypotheses, move fast, and scale what works;
- Have a strong analytical mindset — you rely on real data to make decisions;
- Speak and work fluently in English (B2+), communicating with global teams or platform reps;
- Take ownership — you’re not just executing tasks, you’re driving outcomes;
- Balance creative instincts with numbers — you can pitch a bold creative hook and validate it with CAC math in the same breath.
Would be a plus if you
- Have experience growing subscription-based products (not just installs or purchases).
- Worked on funnel conversion and product-side CRO together with product marketing manager.
- Understand ad tracking systems like Pixel and CAPI, and how events flow into your analytics stack.
- Are comfortable testing from scratch — without perfect data, CRM, or ready-made landing pages.
What we offer
- Flexible working hours;
- Remote work;
- 20 days of paid vacation;
- Unlimited paid sick leaves;
- Medical insurance;
- Corporate events and other pleasant perks.